Abstract
Media and media practices have been scrutinised time and again. The potential beneficiaries of media use media practices for humanitarian processes, addressing questions of inclusivity and diversity and specialist topics that others fail to project in public. Ethics are the inner monitor of moralities, ideals, and opinions that people use to analyze or interpret a situation and then decide what the right way is to behave. In recent times, ethical practices in media have been the talk of many developed and developing nations. Ethical sensitivity in professional practice is crucial to every profession. Young journalists are confiding to unethical means in the profession. Hence, in this study, the researcher is looking to understand perspectives to how media education and media educators can look into this daunting issue on hand using a descriptive study method.
TopEducation is a crucial aspect of development. While formal education systems are often considered highly conservative, the informal learning systems are surrounded by elements like popular culture and content that’s is mostly experimental. While formal education system is static, the informal learning space is innovative. Media Education is one such space that that involves both formal and experiential learning, making it a niche area by itself. In The Book ‘Literacy in a Digital World: Teaching and Learning in the Age of Information’ (1998), Tyner hypothesized on media education. There are some differences between media education and media literacy. Tyner opines that “media education expands literacy to include reading and writing through the use of new and merging communication tools. It is learning that demands the critical, independent, and creative use of information”. (Tyner & Kolkin, 1991) also state that “media education” and “media literacy” are very much intermingled. Mass Media being the vast stream also comes with a vast stream of professional opportunities as it is constantly upgrading and adapting itself to the new world transformations. The fast growing investments and revenues in the media industry is also a seen to be contributing to the constant expansion of the formal media education system setup. In areas like advertising, marketing, digital marketing, public relations, data journalism, vfx, animation the growth is moving at a rapid pace creating more demand among the younger generations aspiring to be competitive media professionals.
Key Terms in this Chapter
Media Professionals: An individual who is employed by a media organization and uses the medium to communicate to the masses.
Media Education: The academic practices and process through which individuals become media literate.
Media Educators: Academically skilled professionals who enables and provides individuals to become media literate.
Media: The medium of Mass Communication.
Ethical Sensitivity: Attention given to the ethical values involved in a conflict laden situation and a self-awareness of ones own role and responsibility in a given situation.
Ethics: Principles that govern personal and professional behavior.
Ethical Practices: Building trust in individuals by role modeling ethical behavior and applying principles and values consistently in decision making.