Advances in Educational Marketing, Administration, and Leadership (AEMAL): 82 Volumes

Advances in Educational Marketing, Administration, and Leadership (AEMAL): 82 Volumes

Series Editor(s): Siran Mukerji (IGNOU, India) and Purnendu Tripathi (IGNOU, India)
ISSN: 2326-9022|EISSN: 2326-9030
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Institutions: Print
$10,950.00
List Price: $16,470.00

Description

With more educational institutions entering into public, higher, and professional education, the educational environment has grown increasingly competitive. With this increase in competitiveness has come the need for a greater focus on leadership within the institutions, on administrative handling of educational matters, and on the marketing of the services offered.

The Advances in Educational Marketing, Administration, & Leadership (AEMAL) Book Series strives to provide publications that address all these areas and present trending, current research to assist professionals, administrators, and others involved in the education sector in making their decisions.

Topics Covered

  • Academic Administration
  • Academic Pricing
  • Advertising and Promotion of Academic Programs and Institutions
  • Consumer Behavior
  • Direct marketing of educational programs
  • Educational Finance
  • Educational Leadership
  • Educational Management
  • Educational Marketing Campaigns
  • Enrollment Management
  • Faculty Administration and Management
  • Governance in P-12 and Higher Education
  • Marketing Theories within Education
  • Students as Consumers
  • Technologies and Educational Marketing

Titles in Series

Developing an Intercultural Responsive Leadership Style for Faculty and Administrators
Ashley D. Spicer-Runnels (Texas A&M University-San Antonio, USA), Teresa E. Simpson (Lamar University, USA)
Copyright © 2020. 300 pages.
College student populations are becoming increasingly more diverse as students from diverse backgrounds have greater access to higher education. Additionally, govern...
Improving University Reputation Through Academic Digital Branding
Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador)
Copyright © 2020. 300 pages.
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a dig...
Handbook of Research on Leadership in Early Childhood Education
Denise D. Cunningham (Missouri State University, USA)
Copyright © 2020. 400 pages.
Early childhood educators are keenly aware of the importance of a child’s transition to “real school.” This transition is occurring earlier in a child’s life now tha...
Implementing Culturally Responsive Practices in Education
Tricia Crosby-Cooper (National University, USA)
Copyright © 2020. 315 pages.
With the recent increase of student diversity in the educational system, there is a need for cultural responsiveness. Cultural responsiveness, or culturally responsi...
Cases on Strategic Partnerships for Resilient Communities and Schools
Ursula Thomas (Georgia State University, USA)
Copyright © 2020. 280 pages.
As the importance of public education increases both globally and nationally, partnerships between schools and their community become key to each’s success. Examinin...
Learning Styles and Strategies for Management Students
Luísa Cagica Carvalho (Institute Polythecnic of Setubal, Portugal), Adriana Backx Noronha (University of São Paulo, Brazil), Crisomar Lobo de Souza (University Pontifice of São Paulo, Brazil)
Copyright © 2020. 320 pages.
Today, globalization, advances in technology, greater access to information, and communication via social networks generate an explosion of knowledge and cause the w...
Multidisciplinary Approach to Entrepreneurship Education for Migrants
Selma Mosquera (ISCSP/Lisbon University, Portugal), Patrícia Jardim da Palma (ISCSP/Lisbon University, Portugal)
Copyright © 2020. 280 pages.
Interest in the field of entrepreneurship is at an all-time high; coincidentally, migration is increasingly changing the landscape of employment. Many migrants find...
Handbook of Research on Leadership Experience for Academic Direction (LEAD) Programs for Student Success
Geri Salinitri (University of Windsor, Canada)
Copyright © 2020. 400 pages.
Leadership Experience for Academic Directions (LEAD) is a program that was developed as a service learning program for teacher candidates in preparation for the teac...
Evidence-Based Faculty Development Through the Scholarship of Teaching and Learning (SoTL)
Rachel C. Plews (Haute école pédagogique du canton de Vaud, Switzerland), Michelle L. Amos (University of Central Missouri, USA)
Copyright © 2020. 350 pages.
Educational developers play a central role in supporting faculty members and informing their ongoing professional development programming through the scholarship of...
Utilizing Technology, Knowledge, and Smart Systems in Educational Administration and Leadership
Mehmet Durnali (Ereğli Faculty of Education, Zonguldak Bülent Ecevit University, Turkey)
Copyright © 2020. 375 pages.
Within educational organizations, administration and leadership are relied upon for the allocation of resources as well as the optimization of processes that can inc...
Handbook of Research on Literacy and Digital Technology Integration in Teacher Education
Jared Keengwe (University of North Dakota, USA), Grace Onchwari (University of North Dakota, USA)
Copyright © 2020. 442 pages.
With widespread testing and standards-driven curriculum and accountability pressure in public schools, teachers are expected to be highly skilled practitioners. Ther...
Enhancing Teaching and Leadership Initiatives With Teacherpreneurs: Emerging Research and Opportunities
Pam Epler (Youngstown State University, USA)
Copyright © 2020. 150 pages.
There are three types of teacherpreneurs: classroom, business, and consultant teacherpreneurs. Classroom teacherpreneurs inspire and motivate students to be the best...
Collaborative Strategies for Implementing Equitable Learning Opportunities
Jason Jolicoeur (Washburn University, USA), Binh Bui (University of Houston, USA)
Copyright © 2020. 300 pages.
Current research trends suggest that there is a strong need to provide students with equitable learning opportunities. However, much of what occurs in educational en...
Leveraging Technology to Improve School Safety and Student Wellbeing
Stephanie P. Huffman (Missouri State University, USA), Stacey Loyless (University of Central Arkansas, USA), Shelly Albritton (University of Central Arkansas, USA), Charlotte Green (University of Central Arkansas, USA)
Copyright © 2020. 329 pages.
From implementation in the classroom to building security, technology has permeated all aspects of education throughout the United States. Though hardware has been d...
Addressing Multicultural Needs in School Guidance and Counseling
Simon George Taukeni (University of Namibia, Namibia)
Copyright © 2020. 402 pages.
Globalization and shifting demographics have led to a call for an immediate change in education-based counseling. Future school counselors must be equipped with 21st...
Emerging Methods and Paradigms in Scholarship and Education Research
Lorraine Ling (La Trobe University, Australia), Peter Ling (Swinburne University of Technology, Australia)
Copyright © 2020. 330 pages.
There is a renaissance in the use of the term “scholarship,” as it is being used to define areas of academic endeavour, describe academic work and achievements, and...
Cases on Global Leadership in the Contemporary Economy
Ivonne Chirino-Klevans (Kenan-Flagler Business School, University of North Carolina, Chapel Hill, USA & International School of Management, Paris, France)
Copyright © 2020. 187 pages.
Organizations who want to keep their competitive advantage in global markets need to be able to successfully operate across cultures. The challenge is that there are...
Strategic Leadership in PK-12 Settings
Johnny R. O'Connor (Lamar University, USA)
Copyright © 2020. 291 pages.
Despite the varied perceptions or ideologies of strategic leadership, educational leaders are expected to become more tactical in their leadership by leading more pr...
Handbook of Research on Social Inequality and Education
Sherrie Wisdom (Lindenwood University, USA), Lynda Leavitt (Lindenwood University, USA), Cynthia Bice (Miami Dade College, USA)
Copyright © 2019. 556 pages.
In comparing one public school to another, discussions frequently include talk concerning the socioeconomics of a school or district, which then leads to talk about...
Women's Influence on Inclusion, Equity, and Diversity in STEM Fields
Ursula Thomas (Georgia State University, USA), Jill Drake (University of West Georgia, USA)
Copyright © 2019. 333 pages.
Women are typically not well represented in STEM fields. These same women experience difficulties in advocacy and leadership, as well as hiring and promotion. Women...
New Age Admissions Strategies in Business Schools
Shalini Kalia (S.P. Jain School of Global Management, India), Lubna Nafees (Appalachian State University, USA)
Copyright © 2019. 346 pages.
Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify a...
Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities
Julia Margarete Puaschunder (Columbia University, USA & Princeton University, USA & The New School, USA)
Copyright © 2019. 243 pages.
Intergenerational equity constraints herald a call for intergenerational equity – the fairness to provide an at least as favorable standard of living as enjoyed toda...
Global Perspectives on Inclusive Teacher Education
Bethany M. Rice (Endicott College, USA)
Copyright © 2019. 340 pages.
Inclusive teacher preparation varies greatly in format and practice, yet programs grapple with the same underlying challenges: which practices work and where do they...
University Governance and Academic Leadership in the EU and China
Chang Zhu (Vrije Universiteit Brussel, Belgium), Merve Zayim-Kurtay (Vrije Universiteit Brussel, Belgium)
Copyright © 2019. 369 pages.
Institutions of higher education across the world are expected to contribute to the resolution of economic, social, and environmental problems and to respond to them...
Faculty Roles and Changing Expectations in the New Age
Yukiko Inoue-Smith (University of Guam, Guam)
Copyright © 2019. 303 pages.
This title is an IGI Global Core Reference for 2019 as it highlights the profound shift from traditional teacher-centered methods to learner-centered methods. This p...
Technology Leadership for Innovation in Higher Education
Yufeng Qian (Louisiana State University, USA), Guiyou Huang (Louisiana State University of Alexandria, USA)
Copyright © 2019. 351 pages.
Higher education today faces several challenges including soaring cost, rising student debt, declining state support, and a staggering dropout rate. Digital technolo...
Vocational Identity and Career Construction in Education
Tuncer Fidan (Mehmet Akif Ersoy University, Turkey)
Copyright © 2019. 345 pages.
Over the years, careers have transformed to be flexible and changing rather than stable, life-long commitments to an organization. As such, making work meaningful, c...
Handbook of Research on Education for Participative Citizenship and Global Prosperity
José A. Pineda-Alfonso (University of Seville, Spain), Nicolás De Alba-Fernández (University of Seville, Spain), Elisa Navarro-Medina (University of Seville, Spain)
Copyright © 2019. 689 pages.
Active participation in processes of change are an essential aspect of community participation, and proper recognition of opportunities for participation facilitate...
Overcoming Challenges and Creating Opportunity for African American Male Students
Jennifer T. Butcher (Houston Baptist University, USA), Johnny R. O'Connor Jr. (Lamar University, USA), Freddie Titus (Lamar University, USA)
Copyright © 2019. 302 pages.
This title is an IGI Global Core Reference for 2019 as it provides solution-oriented approaches to confronting, confirming, and mitigating perpetual disparities with...
Predictive Models for School Leadership and Practices
Ismail Hussein Amzat (International Islamic University Malaysia, Malaysia)
Copyright © 2019. 404 pages.
A successful administrator is one who applies suitable or appropriate leadership styles in various situations or contexts. It is crucial to investigate how effective...
Marketing Initiatives for Sustainable Educational Development
Purnendu Tripathi (Arab Open University, Saudi Arabia), Siran Mukerji (Arab Open University, Saudi Arabia)
Copyright © 2018. 340 pages.
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of s...
Mentorship Strategies in Teacher Education
Kenan Dikilitas (Bahçeşehir University, Istanbul, Turkey), Enisa Mede (Bahçeşehir University, Turkey), Derin Atay (Bahçeşehir University, Turkey)
Copyright © 2018. 347 pages.
Mentoring in teacher education has been a key issue in ensuring the healthy development of teacher learning. Variety in the actualization of mentoring can lead to th...
Equity, Equality, and Reform in Contemporary Public Education
Marquis C. Grant (Grand Canyon University, USA)
Copyright © 2018. 329 pages.
Equality and equity are often mischaracterized as interchangeable terms in public education. This may explain why efforts towards reform and restructure are often no...
Handbook of Research on Service-Learning Initiatives in Teacher Education Programs
Tynisha D. Meidl (St. Norbert College, USA), Margaret-Mary Sulentic Dowell (Louisiana State University, USA)
Copyright © 2018. 602 pages.
Teacher education programs serve traditional and non-traditional students and develop teachers to enter a range of teaching environments. Approaching teacher educati...
Faculty Mentorship at Historically Black Colleges and Universities
Cassandra Sligh Conway (South Carolina State University, USA)
Copyright © 2018. 353 pages.
An important aspect of higher education is the mentorship of junior faculty by senior faculty. Addressing the vital role mentorship plays in an academic institution’...
Social Justice and Parent Partnerships in Multicultural Education Contexts
Katherine E.L. Norris (West Chester University of Pennsylvania, USA), Shartriya Collier (California State University – Northridge, USA)
Copyright © 2018. 336 pages.
This title is an IGI Global Core Reference for 2019 as it provides essential research on cooperation between parents and school personnel. Containing scholarly work...
Cases on Global Competencies for Educational Diplomacy in International Settings
Brad E. Bizzell (Radford University, USA), Rebecca Counts Kahila (Independent Researcher, USA), Patricia A. Talbot (Radford University, USA)
Copyright © 2018. 327 pages.
Teaching abroad is one promising pathway to educational diplomacy and positive international relations. As opportunities to teach internationally increase, educators...
The Role of Advisory Committees in Biomedical Education and Workforce Development: Emerging Research and Opportunities
Argentina Ornelas (University of Texas MD Anderson Cancer Center, USA), Julie Neal (Independent Researcher, USA)
Copyright © 2018. 171 pages.
In an effort to create a more educated workforce in the United States, many community colleges are implementing the use of advisory groups to assist under-prepared s...
Engaged Scholarship and Civic Responsibility in Higher Education
Sharon L. Burton (Grand Canyon University, USA)
Copyright © 2018. 233 pages.
Beyond their educational value, university institutions can play a pivotal role in community improvement. By utilizing academic resources, these organizations can po...
Funding Challenges and Successes in Arts Education
Siu Challons-Lipton (Queens University of Charlotte, USA), Richard Emanuel (Alabama State University, USA)
Copyright © 2018. 211 pages.
The arts and humanities are considered to be a core academic subject under federal law. This designation grants these education programs the right to federal funds;...
Handbook of Research on Technology-Centric Strategies for Higher Education Administration
Purnendu Tripathi (Indira Gandhi National Open University (IGNOU), India), Siran Mukerji (Indira Gandhi National Open University (IGNOU), India)
Copyright © 2017. 501 pages.
Although the advancement of educational technologies is often discussed in a teaching capacity, the administration aspect of this research area is often overlooked....
The Future of Accessibility in International Higher Education
Henry C. Alphin Jr. (Drexel University, USA), Roy Y. Chan (Indiana University, USA), Jennie Lavine (University of Hull, UK)
Copyright © 2017. 321 pages.
Education is the foundation to almost all successful lives, and it is important that a high level of schooling be available on a global scale. Studying the trends in...
Disability and Equity in Higher Education Accessibility
Henry C. Alphin, Jr. (Drexel University, USA), Jennie Lavine (University of Hull, UK), Roy Y. Chan (Indiana University, USA)
Copyright © 2017. 349 pages.
Education is the foundation to almost all successful lives. It is vital that learning opportunities are available on a global scale, regardless of individual disabil...
Handbook of Research on Science Education and University Outreach as a Tool for Regional Development
B. Pandu Ranga Narasimharao (Indira Gandhi National Open University IGNOU, India), Elizabeth Wright (Keck Graduate Institute (KGI), USA), Shashidhara Prasad (University of Mysore, India), Meghana Joshi (Keck Graduate Institute (KGI), USA)
Copyright © 2017. 370 pages.
Higher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can uti...
Deconstructing the Education-Industrial Complex in the Digital Age
Douglas Loveless (University of Auckland, New Zealand), Pamela Sullivan (James Madison University, USA), Katie Dredger (James Madison University, USA), Jim Burns (Florida International University, USA)
Copyright © 2017. 354 pages.
Developments in the education field are affected by numerous, and often conflicting, social, cultural, and economic factors. With the increasing corporatization of e...
Challenges Facing Female Department Chairs in Contemporary Higher Education: Emerging Research and Opportunities
Heidi L. Schnackenberg (SUNY Plattsburgh, USA), Denise A. Simard (SUNY Plattsburgh, USA)
Copyright © 2017. 90 pages.
Gender and diversity is a crucial area that requires more attention in multiple academic settings. As more women progress into leadership positions in academia, it b...
Moving Students of Color from Consumers to Producers of Technology
Yolanda Rankin (Spelman College, USA), Jakita Thomas (Auburn University, USA)
Copyright © 2017. 301 pages.
In recent years, diversity in learning environments has become a pivotal topic of conversation for educators. By enhancing underrepresented students’ computational t...
Methods and Paradigms in Education Research
Lorraine Ling (Victoria University, Australia & La Trobe University, Australia), Peter Ling (Swinburne University of Technology, Australia)
Copyright © 2017. 397 pages.
The tools used in data collection have the ability to influence the ways information is perceived and generated. Analyzing research processes is a concept that can b...
Digital Tools for Academic Branding and Self-Promotion
Marga Cabrera (Polytechnic University of Valencia, Spain), Nuria Lloret (Polytechnic University of Valencia, Spain)
Copyright © 2017. 254 pages.
Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can ef...
Assessing the Current State of Education in the Caribbean
Charmaine Bissessar (University of Roehampton Online, UK)
Copyright © 2017. 367 pages.
To meet the various needs of students, administrative policies and instructional techniques must consistently be improved upon. This allows schools to deliver a high...
World University Rankings and the Future of Higher Education
Kevin Downing (City University of Hong Kong, China), Fraide A. Ganotice, Jr. (The University of Hong Kong, China)
Copyright © 2017. 534 pages.
Delivering quality education to students while remaining competitive at an international level is only one of the many challenges universities face today. To attain...
Handbook of Research on Administration, Policy, and Leadership in Higher Education
Siran Mukerji (Indira Gandhi National Open University, India), Purnendu Tripathi (Indira Gandhi National Open University, India)
Copyright © 2017. 678 pages.
The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques al...
Student Experiences and Educational Outcomes in Community Engagement for the 21st Century
Cathryn Crosby (Teachers College Columbia University, USA), Frederick Brockmeier (Northern Kentucky University, USA)
Copyright © 2017. 306 pages.
Today’s students face the challenge of finding a career and a passion while facing economic uncertainty. Service learning has the potential to challenge and inspire...
Literacy Program Evaluation and Development Initiatives for P-12 Teaching
Salika A. Lawrence (Medgar Evers College, City University of New York, USA)
Copyright © 2017. 309 pages.
Teacher leadership is a critical component of effective curriculum assessment and professional development. With teacher-led inquiry being utilized, schools can bett...
Community Engagement Program Implementation and Teacher Preparation for 21st Century Education
Cathryn Crosby (Teachers College Columbia University, USA), Frederick Brockmeier (Northern Kentucky University, USA)
Copyright © 2017. 330 pages.
Education in the 21st century has been tasked with preparing students to begin the journey towards a place in their communities in which they feel fulfilled and auto...
Systemic Knowledge-Based Assessment of Higher Education Programs
Edgar Oliver Cardoso Espinosa (Instituto Politécnico Nacional, Mexico)
Copyright © 2016. 264 pages.
The true success of a nation can be measured by its ability to create, disseminate, and utilize knowledge through education. A quality education instills in students...
Applied Chaos and Complexity Theory in Education
Şefika Şule Erçetin (Hacettepe University, Turkey)
Copyright © 2016. 299 pages.
As a field of mathematical study, chaos and complexity theory analyzes the state of dynamical systems by evaluating how they interact, evolve, and adapt. Though this...
Promoting Global Peace and Civic Engagement through Education
Kshama Pandey (Dayalbagh Educational Institute, India), Pratibha Upadhyay (University of Allahabad, India)
Copyright © 2016. 464 pages.
It is easy to see that the world finds itself too often in tumultuous situations with catastrophic results. An adequate education can instill holistic knowledge, emp...
Handbook of Research on Organizational Justice and Culture in Higher Education Institutions
Nwachukwu Prince Ololube (Ignatius Ajuru University of Education, Nigeria)
Copyright © 2016. 571 pages.
Fairness in the workplace is a key element to the successful management and development of an organization. By evaluating the treatment of employees within education...
Developing Effective Educational Experiences through Learning Analytics
Mark Anderson (Edge Hill University, UK), Collette Gavan (Edge Hill University, UK)
Copyright © 2016. 361 pages.
The quality of students’ learning experiences is a critical concern for all higher education institutions. With the assistance of modern technological advances, educ...
Handbook of Research on Quality Assurance and Value Management in Higher Education
Walter Nuninger (Université de Lille, France), Jean-Marie Châtelet (Université de Lille, France)
Copyright © 2016. 458 pages.
The management of quality and sustainability in higher education institutions ensures that proper standards are maintained. Such enforced standardization allows for...
Campus Support Services, Programs, and Policies for International Students
Krishna Bista (Morgan State University, USA), Charlotte Foster (Missouri Western State University, USA)
Copyright © 2016. 354 pages.
Study abroad programs have proven beneficial for both the international student as well as the domestic community and school population interacting with the student....
Facilitating Higher Education Growth through Fundraising and Philanthropy
Henry C. Alphin Jr. (Drexel University, USA), Jennie Lavine (Higher Colleges of Technology, United Arab Emirates), Stormy Stark (Pennsylvania State University, USA), Adam Hocker (Pennsylvania State University, USA)
Copyright © 2016. 372 pages.
Many institutions facing dwindling state and government funding often rely on the patronage of others in order to establish monetary security. These donations assist...
Developing Successful Strategies for Global Policies and Cyber Transparency in E-Learning
Gulsun Eby (Anadolu University (College of Open Education), Turkey), T. Volkan Yuzer (Anadolu University (College of Open Education), Turkey), Simber Atay (Dokuz Eylul University (College of Art), Turkey)
Copyright © 2016. 355 pages.
The globalization of education has developed alongside the advancement of technological resources. By integrating these resources into the education system, better s...
Impact of Economic Crisis on Education and the Next-Generation Workforce
Patricia Ordóñez de Pablos (University of Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)
Copyright © 2016. 432 pages.
With the evolution of information technologies, mobile devices, and social media, educators must learn to build and utilize new forms of content delivery, new teachi...
Censorship and Student Communication in Online and Offline Settings
Joseph O. Oluwole (Montclair State University, USA), Preston C. Green III (University of Connecticut, USA)
Copyright © 2016. 622 pages.
While freedom of speech is a defining characteristic of the United States, the First Amendment right is often regulated within certain environments. For years, schoo...
Open Learning and Formal Credentialing in Higher Education: Curriculum Models and Institutional Policies
Shirley Reushle (University of Southern Queensland, Australia), Amy Antonio (University of Southern Queensland, Australia), Mike Keppell (Swinburne University of Technology, Australia)
Copyright © 2016. 343 pages.
The discipline of education is a multi-faceted system that must constantly integrate new strategies and procedures to ensure successful learning experiences. Enhance...
Examining the Impact of Community Colleges on the Global Workforce
Stephanie J. Jones (Texas Tech University, USA), Dimitra Jackson Smith (Texas Tech University, USA)
Copyright © 2015. 309 pages.
In an effort to create a more educated workforce in the United States, many community colleges are implementing new practices and strategies to assist under-prepared...
Cases on Leadership in Adult Education
Oitshepile MmaB Modise (University of Botswana, Botswana)
Copyright © 2015. 326 pages.
Strong leadership is the cornerstone of advancement. Nowhere is this more important than the field of education, where students undergo training to effectively overc...
Supporting Multiculturalism and Gender Diversity in University Settings
Molly Y. Zhou (Dalton State College, USA)
Copyright © 2015. 334 pages.
Despite modern technology and the focus on international business striving to make the world a smaller place, many organizations still struggle with the need for div...
Promoting Trait Emotional Intelligence in Leadership and Education
Shelly R. Roy (University of Charleston, USA & Fairmont State University/Pierpont Community and Technical College, USA)
Copyright © 2015. 341 pages.
Humans have the capacity to detect and experience a wide spectrum of emotions in everyday life. However, the ability to identify and interpret those emotions is not...
Multidimensional Perspectives on Principal Leadership Effectiveness
Kadir Beycioglu (Dokuz Eylul University, Turkey), Petros Pashiardis (Open University of Cyprus, Cyprus)
Copyright © 2015. 480 pages.
Exceptional management skills are crucial to success in educational environments. As school leaders, principals are expected to effectively supervise the school syst...
Marketing the Green School: Form, Function, and the Future
Tak C. Chan (Kennessaw State University, USA), Evan G. Mense (Southeastern Louisiana University, USA), Kenneth E. Lane (Southeastern Louisiana University, USA), Michael D. Richardson (Columbus State University, USA)
Copyright © 2015. 400 pages.
As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound princi...
Handbook of Research on Teaching and Learning in K-20 Education
Victor X. Wang (Florida Atlantic University, USA)
Copyright © 2013. 1180 pages.
While the general agreement in education remains that the more senses involved in learning, the better we learn; the question still remains as to the distinction bet...
Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage
Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)
Copyright © 2013. 369 pages.
Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage explores how education enables social and economic development through th...
Academic Entrepreneurship and Technological Innovation: A Business Management Perspective
Anna Szopa (Jagiellonian University, Poland), Waldemar Karwowski (University of Central Florida, USA), Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
Copyright © 2013. 423 pages.
In the ever changing scientific word, Academic entrepreneurship has emerged as a new and growing field. Referring to the creation and management of an environment fo...
Transnational Distance Learning and Building New Markets for Universities
Robert Hogan (University of the South Pacific, Fiji)
Copyright © 2012. 332 pages.
When online learning began more than two decades ago, many universities envisioned the creation of international student markets, but this has only recently become a...
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India)
Copyright © 2011. 392 pages.
Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategiz...
Student Satisfaction and Learning Outcomes in E-Learning: An Introduction to Empirical Research
Sean B. Eom (Southeast Missouri State University, USA), J. B. Arbaugh (University of Wisconsin Oshkosh, USA)
Copyright © 2011. 472 pages.
With e-learning expanding globally beyond higher education to K-12 educational settings, the demand for online learning will only increase in the future. Despite thi...
Marketing Online Education Programs: Frameworks for Promotion and Communication
Ugur Demiray (Anadolu University, Turkey), Serdar Sever (Anadolu University, Turkey)
Copyright © 2011. 462 pages.
Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education...
Technology Leadership in Teacher Education: Integrated Solutions and Experiences
Junko Yamamoto (Slippery Rock University, USA), Joanne Leight (Slippery Rock University, USA), Sally Winterton (West Chester University, USA), Christian Penny (West Chester University of Pennsylvania, USA)
Copyright © 2010. 390 pages.
Teachers and teacher educators are faced with the challenge of adapting to and remaining aware of continual advancements in technology and their resulting impact in...
Technology for Early Childhood Education and Socialization: Developmental Applications and Methodologies
Sally Blake (University of Memphis, USA), Satomi Izumi-Taylor (University of Memphis, USA)
Copyright © 2010. 294 pages.
With the ever-present growth in technology, opportunities to explore and experience technology at an early age are increasingly important in order to develop problem...

Editor(s) Biography

Siran Mukerji, a Jawahar Lal Nehru scholar for her doctorate in Human Resource Development, also has completed her masters in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration for three years. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM) and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution, IGNOU (India), she is Deputy Director, responsible for student recruitment and related support services management in the present region.
Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.

Editorial Advisory Board

Editors-in-Chief
Siran Mukerji, IGNOU, India
Purnendu Tripathi, IGNOU, India

Editorial Advisory Board
Abbas Bazargan, Mehralborz Online Institute of Higher Education, Iran
Carolyn Stevenson, Kaplan University, United States
Elena Verezub, Swinburne University of Technology, Australia
Gabriele Strohschen, DePaul University, United States
Gilbert Ahamer, University of Graz, Austria
Henry Ho, Ferris State University, United States
Jace Hargis, Centre for Engaged Teaching, University of California, United States
Jaleh Hassaskhah, University of Guilan, Iran
Maria Meletiou-Mavrotheris, European University, Nicosia, Cyprus
Michael Richardson, Columbus State University, United States
Ruth Gannon Cook, DePaul University, United States
Silvia Lizett Olivares Olivares, School of Medicine, Tecnológico de Monterrey, Mexico
Terence C. Ahern, West Virginia University, United States
Xavier M. Triadó Ivern, University of Barcelona, Spain