Abstract
The contemporary business environment is characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), which presents a significant challenge to the adoption of sustainable practices in the industry. The objective of this research is to analyze the effects of clean production practices, social responsibility, and eco-innovation on the environmental awareness variable by consumers of sustainable products in the context of a VUCA business environment. An explanatory research was carried out using a personal survey for subsequent analysis through exploratory and confirmatory factor solutions and a structural equation model. The results, based on data collected from 200 consumers, have the potential to drive the adoption of sustainable practices and responsible decision-making in the industry by offering an examination of how to positively affect environmental awareness.
TopBackground
Some of the milestones regarding the origin and evolution of the definition of sustainable development as a concept are found in the review of the state of the art carried out by the professors that I quote below, where they organize all the references on sustainable development today called development. sustainable (Rauflet et al., 2012):
There is international concern about the state of the VUCA environment that has been manifesting since the beginning of the 20th century, with the holding of the first international meetings:
- 1.
In the year 191, the first international conference on the protection of natural landscapes was created (Switzerland)
- 2.
In 1923, the first international congress on the protection of Flora and Fauna, Natural Sites and Monuments was held (France).
- 3.
In 1948, the first constitutive congress of the International Union for Conservation of Nature (IUCN) was established (France).
- 4.
In 1972, the First Report of the Club of Rome “The Limits to Growth” was published. The International Conference on the Human Environment is held (Sweden), and the creation of the United Nations Environment Program (UNEP) is generated.
Key Terms in this Chapter
Environmental Economy: Duque (2008) states that it is the effect that the economy has on the environment, the importance of the Environmental Environment for the Economy and the appropriate way to regulate economic activity.
Environmental Awareness: Responsible and personal knowledge of individuals when making purchases seeking that their products or services take care of the environment where we live.
Sustainable Strategies: Set of consumer needs that seek to be satisfied with the creation of products or services that take care of the environment.
Sustainable Culture: It is what influences the consumer to make purchases that represent or provide care for the environment.
Clean Production: Application of concepts and techniques that we must use in the production of products or generation of services that contribute to the Environmental environment.
Eco-Innovation: These are models or concepts or ideas that must be integrated into the production of products or generation of services that seek to care for the environmental environment.
Environmental Competitiveness: It is the balance that organizations must seek between environmental, economic, corporate, marketing and social objectives.