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What is Environmental Economy

Organizational Management Sustainability in VUCA Contexts
Duque (2008) states that it is the effect that the economy has on the environment, the importance of the Environmental Environment for the Economy and the appropriate way to regulate economic activity.
Published in Chapter:
Impact of Business Sustainability Practices on Consumers in a VUCA Environment: An Analysis of Cleaner Production, Social Responsibility, and Eco-Innovation
Helder Barahona (Politecnico Gran Colombiano, Colombia) and Leonardo Ortegon (Politécnico Gran Colombiano, Colombia)
Copyright: © 2024 |Pages: 19
DOI: 10.4018/979-8-3693-0720-5.ch008
Abstract
The contemporary business environment is characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), which presents a significant challenge to the adoption of sustainable practices in the industry. The objective of this research is to analyze the effects of clean production practices, social responsibility, and eco-innovation on the environmental awareness variable by consumers of sustainable products in the context of a VUCA business environment. An explanatory research was carried out using a personal survey for subsequent analysis through exploratory and confirmatory factor solutions and a structural equation model. The results, based on data collected from 200 consumers, have the potential to drive the adoption of sustainable practices and responsible decision-making in the industry by offering an examination of how to positively affect environmental awareness.
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