How Technology Is Revolutionizing the Bleisure Experiences of Tourists in Malaysia

Abstract

This study explores the synergy between technology and bleisure tourism in Malaysia, investigating their combined impact on enriching travel experiences. The chapter aims to uncover insights and implications for the future of bleisure tourism in Malaysia by examining technological advancements, sustainability initiatives, and emerging trends. Findings reveal that technology has democratised travel, making it more accessible and personalised, while sustainability initiatives have promoted responsible tourism practices and environmental conservation. Moreover, emerging technologies such as virtual reality and artificial intelligence offer innovative ways for tourists to engage with destinations and cultural attractions. The study highlights the importance of continued research and collaboration in driving innovation and sustainability in the bleisure tourism industry, positioning Malaysia as a destination for tourists seeking memorable, responsible, and technologically enhanced experiences.