Jeetesh Kumar

Jeetesh Kumar is Head (a) of Research at Faculty of Social Sciences and Leisure Management, Taylor’s University, Malaysia. Dr Jeetesh earned his doctorate in Hospitality and Tourism from Taylor’s University Malaysia and a professional Master’s in Hospitality and tourism from the University of Toulouse, France. He is also a tourism academician at the School of Hospitality, Tourism and Events, Associate Director for Information Management & Documentation at the Centre for Research and Innovation in Tourism (CRiT), and Hub Leader - “Responsible Tourism for Inclusive Economic Growth” hub under Sustainable Tourism Impact Lab at Taylor’s University, Malaysia. His research areas include Economic Impacts, Economic Modelling, MICE, and Behavioural Studies.

Publications

Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs
Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs
Md. Tariqul Islam, Jeetesh Kumar, Rupam Konar. © 2024. 24 pages.
Small and medium-sized enterprises (SMEs) are businesses that fall within a specific range of criteria related to their size, which may include factors such as revenue, assets...
Social Media Reviews' Influence on Spa and Wellness Consumer Choices: Conceptual Framework, Prospective Significance, and Future Research Directions
Social Media Reviews' Influence on Spa and Wellness Consumer Choices: Conceptual Framework, Prospective Significance, and Future Research Directions
Md. Tariqul Islam, Biswabhusan Pradhan, Jeetesh Kumar. © 2024. 22 pages.
The spa and wellness industry, focusing on holistic well-being, has witnessed remarkable growth in recent years, becoming a prominent niche in the broader tourism landscape. This...
Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management
Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management
Md. Tariqul Islam, Jeetesh Kumar, Joaquim Dias Soeiro, Anshul Garg. © 2024. 17 pages.
This comprehensive exploration of sustainable food waste management in the hospitality industry reveals a pressing need for transformative change. Examining key findings...
Exploring the Use of Metaverse in Business and Education
Exploring the Use of Metaverse in Business and Education
Jeetesh Kumar, Manpreet Arora, Gül Erkol Bayram. © 2024. 332 pages.
Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to...
Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality
Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality
Md. Tariqul Islam, Jeetesh Kumar, Siti Rahayu Hussin, Foong Yee Wong. © 2024. 21 pages.
A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and...
Harmonizing Tourism and Sustainability: A Holistic Exploration
Harmonizing Tourism and Sustainability: A Holistic Exploration
Tariqul Islam, Jeetesh Kumar, Uma Pandey, Sachin Kashyap. © 2024. 12 pages.
Tourism's rapid expansion presents both opportunities and challenges for sustainable development. This chapter explores the intricate relationship between tourism and...
Motivational Factors Influencing Students to Study Abroad: A Case Study of Korean Students Studying in Malaysia
Motivational Factors Influencing Students to Study Abroad: A Case Study of Korean Students Studying in Malaysia
Jeetesh Kumar, Anshul Garg. © 2021. 24 pages.
Education tourism, despite being existed for several hundred years, has only recently been recognised as an independent sector worth studying. In today's globalisation era...