Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality

Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality

Md. Tariqul Islam, Jeetesh Kumar, Siti Rahayu Hussin, Foong Yee Wong
Copyright: © 2024 |Pages: 21
DOI: 10.4018/979-8-3693-5868-9.ch013
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Abstract

A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and interacting with the local culture. It plays a significant role in tourism by influencing and inspiring potential travellers. It is a powerful tool for promoting destinations, influencing travel decisions, and fostering a global community of adventure-seekers. Travel vlogs are commonly shared on video-sharing platforms such as YouTube and social media. This chapter delves into the evolutionary journey of travel vlogs, examining their roots in traditional word-of-mouth communication and their progression through electronic word-of-mouth (e-WoM), online consumer reviews (OCRs), and travel blogs. The chapter envisions the potential of virtual reality (VR) to redefine how travel stories are told and foster a deeper connection between creators and viewers. Finally, this study highlights the significance of travel vlogs in the tourism industry.
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Literature Review

Evolution of Travel Vlog

Innovative modern technologies are utilised in the hospitality and tourist industry to attract prospective consumers. Travel vlogs have emerged as a type of visual travel blog which includes information regarding tourist destinations, accommodation, cuisine, touristic activities, mode of accessibility, etc. (Peralta, 2019). Travel vlogs are perceived as more attractive than travel blogs as vlogs contain more information, including audio, video, photo, and, most importantly, real-life stories in visual mode (Cheng et al., 2020). Travel vlogs are considered a video form of online consumer review, usually generated by tourists and shared most on social media platforms. Moreover, vlogs are the updated version of word of mouth (WoM), where the consumer provides a review or share their experience regarding the products or services they have consumed (Cheng et al., 2020). In the current section, the evolution of travel vlogs will be described briefly, and how tourism word of mouth (WoM) has been transformed into travel vlogs after passing a long route.

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