Harnessing Sustainable Innovation: Integrating Business Intelligence Into Entrepreneurial Practices

Abstract

This research explores the integration of Business Intelligence (BI) tools in entrepreneurial practices to drive sustainable innovation. It highlights the significant role of BI in enhancing decision-making and operational efficiency, contributing to sustainability goals. Despite the potential, challenges such as high costs and complexity hinder effective implementation. The study advocates for strategic BI application in entrepreneurship, fostering sustainable practices while addressing both environmental and economic objectives.