Intersection of AI and Business Intelligence in Data-Driven Decision-Making

Intersection of AI and Business Intelligence in Data-Driven Decision-Making

Arul Kumar Natarajan, Mohammad Gouse Galety, Celestine Iwendi, Deepthi Das, Achyut Shankar
Projected Release Date: September, 2024|Copyright: © 2025 |Pages: 360
DOI: 10.4018/979-8-3693-5288-5
ISBN13: 9798369352885|ISBN13 Softcover: 9798369352922|EISBN13: 9798369352892
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Description & Coverage
Description:

In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful insights and make informed decisions. The traditional business intelligence (BI) approach must often address the complexity and speed required for effective decision-making in this data-rich environment. As a result, many businesses need help to leverage their data to drive sustainable growth and remain competitive.

Intersection of AI and Business Intelligence in Data-Driven Decision-Making presents a transformative solution to this pressing challenge. By exploring the convergence of artificial intelligence (AI) and BI, our book provides a comprehensive framework for leveraging AI-powered BI to revolutionize data analysis, predictive modeling, and decision-making processes. Readers will gain valuable insights into practical applications, emerging trends, and ethical considerations, inspiring and exciting them about the potential of AI in driving business success.

Through in-depth discussions, case studies, and best practices, this book equips professionals, researchers, and students with the knowledge and tools needed to navigate the complexities of AI-powered business intelligence. Whether you're looking to predict trends, analyze consumer behavior, or optimize supply chains, this book offers actionable strategies and techniques for implementing AI-powered BI solutions in your organization.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • AI, ML for Predictive Analytics in BI
  • Big Data in AI-Powered BI
  • Business Intelligence
  • Case Studies, Best Practices in AI-Powered BI
  • Concepts, Frameworks, and Apps of AI-Powered BI
  • Consumer Sentiment Analysis on Social Media
  • ESG Metrics Integration into BI
  • Ethics in AI-Powered BI: Privacy, Fairness, Transparency
  • Fraud Detection, Risk Management with AI
  • Impact of Social Media Ads on Online Shopping
  • NLP for Text Analytics in BI
  • Optimizing Supply Chains with AI
  • Personalization, CRM in AI-Powered BI
  • Real-time Analytics with AI in BI
  • Social Media Analysis for Consumer Behavior
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Editor/Author Biographies
Mohammad Gouse Galety has been working in CS since 1999. He is now a Professor in the CS department of Samarkand International University of Technology, Samarkand, Uzbekistan. He holds two Ph. D.s in web mining and image processing of CS and two master's degrees in computers. The first master's degree is in computer applications, and the second is in computer science. His research interests span computer and information science, mainly web mining, IoT, and AI. He (co) authorizes over 50 journal papers and international conference proceedings indexed by Springer and Scopus, four patents, and five books. He is a Fellow of the IEEE and ACM. Since 1999, he has served in different national and international organizations like Sree Vidyanikethan Degree College, India; Emeralds Degree College, Tirupati, India; Brindavan College of Engineering, India; Kuwait Educational Center, Kuwait, Ambo University, Ethiopia; Debre Berhan University, Ethiopia, Lebanese French University, Erbil, Iraq, CUE, Erbil, Iraq. He teaches undergraduate and postgraduate students several courses on computer science and information technology/science engineering.
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