Green Organizational Culture, Green Innovation, and Green Performance for Achieving Environmental Sustainability

Introduction

Organizations define, develop, and integrate environmental sustainability into green organizational culture, aimed to design and implement green strategies for supporting the mentality of members and practical guidance for building green culture. This can be achieved by taking advantage of knowledge, capabilities, and purposes of short-term profitability and long-term environmental sustainability goal (Wirtenberg, 2014). Green organizational culture contributes to the shift toward environmental sustainability (Bertels et al., 2010).

Sustainable environmental development is a trend that needs to integrate resources and capabilities to promote green organizational culture, innovation, and performance. The constructs of the model are the organizational green culture, eco-innovation, business analytics, collaborative competence, and green competitive advantage. Organizations processes are imbibing green practices and environment-friendly sustainable values on a prevailing level of green organizational culture aimed to develop formal initiatives and incorporate green practices (Banerjee, 2002). Organizational environmental problems require the adoption of initiatives calling for further investigation to enhance green organizational culture, green behaviors, and green practices to develop and implement green strategies aimed to investigate determinants and outcomes (Al-Swidi et al., 2021).

Organizations adopt green practices to respond in appropriate way to internal and external pressures of environmental issues, influencing environmental management and fostering green organizational culture (Li et al., 2019). Green organizational culture is determinant and indicator of environmental management programs at organizations (Brío et al., 2007). Consciousness cultivation of green organizational culture contributes to healthy environment workplace.

A holistic insight in environmental theory and green organizational culture includes environmental awareness, information, knowledge, behavior, and lifestyle (Ermolaeva, 2010). Green information systems and green organizational culture combined give form to the green informational culture as an organizational resource and capacity. Information systems and green organizational culture have potential effects among them. Green organizational culture, innovation, and infrastructure spatial are interrelated each other forming a holistic system. Green organizational culture, information system and innovation, and organizational performance are closely interrelated and aligned in a holistic system. From a holistic perspective the relationships among green organizational innovation, green information systems and green organizational culture have potential effects among them.

The current literature of organizational green culture investigates how green culture may affect green organizational innovation and therefore, organizational performance. Environmental research focusses on the issues of green organizational culture changes of the environmental organization (Ermolaeva, 2010). Research in environmental and sustainable development management leads to environmental performance, meeting the regulatory requirements, efficiencies, cost savings and green image (Corbett & Klassen, 2006; Kleindorfer et al., 2005).

The research on green organizational culture in relation to organizational capabilities as green information systems is scarce (Porter-O’Grady & Malloch, 2010; Wirtenberg, 2014). Research on green cultural advantage investigate relationships between green organizational culture, collaborative competence, business analytics and eco-innovation. Research on green organizational culture (Porter-O'Grady & Malloch, 2010; Wirtenberg, 2014), must be studied together with organizational capabilities such as green information systems.