Enhancing Data-Driven Decision-Making: The Role of Decision Tree Algorithm at the Intersection of AI and Business Intelligence

Enhancing Data-Driven Decision-Making: The Role of Decision Tree Algorithm at the Intersection of AI and Business Intelligence

C. V. Suresh Babu (Hindustan Institute of Technology and Science, India), S. Adhithya (Hindustan Institute of Technology and Science, India), M. Mohamed Hathil (Hindustan Institute of Technology and Science, India), V. K. N. Srivathsan (Hindustan Institute of Technology and Science, India), and R. Gokul (Hindustan Institute of Technology and Science, India)
DOI: 10.4018/979-8-3693-5288-5.ch003
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Abstract

The convergence of Artificial Intelligence (AI) and Business Intelligence (BI) has revolutionized data-driven decision-making across various industries. This paper explores the intersection of AI and BI, delving into their applications, implications for decision-making, and synergistic potentials. Employing decision tree methodologies, the study systematically investigates the intricate interplay between AI, BI, and data-driven decision processes. By analyzing real-world data and employing decision tree models, the research uncovers significant patterns, trends, and decision pathways that characterize the integration of AI and BI in organizational settings. Through a comprehensive review and synthesis of existing literature, the study identifies challenges, opportunities, and future directions in leveraging AI-driven BI solutions to enhance decision-making effectiveness. These findings provide valuable insights for businesses, policymakers, and researchers, informing strategic investments and fostering innovation in the age of data-driven decision-making.
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