Digital Marketing

Digital Marketing

Mohammad Osman Gani, Anisur Rahman Faroque
Copyright: © 2021 |Pages: 31
DOI: 10.4018/978-1-7998-5823-2.ch008
OnDemand:
(Individual Chapters)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

The current innovation of marketing embraces digital platforms. Digital marketing has become the successor to the economic development of many countries. This chapter intends to depict how to harness the power of digital marketing strategies as a driver of marketing activities. This chapter will navigate and provide an overview on search engine optimization (SEO), search engine marketing (SEM), web analytics, social media marketing platforms (Facebook, Instagram, YouTube, WeChat, Line, Twitter, Snapchat, etc.), e-mail marketing, mobile marketing, and display advertising and discuss the consequences of different digital marketing platforms. This chapter will navigate and thrive on how the fast-growing world of marketing develops strategy and content for communication.
Chapter Preview
Top

Digital Marketing Definitions And Concepts

Digital Marketing refers to the practical and comprehensive use of internet, digital media platforms, and marketing tools to achieve the utmost success in business in a form of omnichannel marketing (Chaffey & Ellis-Chadwick, 2019; Morris, 2009).

As a result of technological advancement and the development of communication technologies, real-world relationships have been transferred to the virtual periphery. Due to the blessings of internet, people around the world became an online community, and it has established a cross-border relationship across the globe (Tiago & Veríssimo, 2014). This successive movement of free-world relationship through the internet paves the way for the marketers to reach their ultimate consumers.

Complete Chapter List

Search this Book:
Reset