MLA
Donzé, Laurent, and Andreas Meier. "Applying Fuzzy Logic and Fuzzy Methods to Marketing." Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, edited by Andreas Meier and Laurent Donzé, IGI Global, 2012, pp. 1-14. https://doi.org/10.4018/978-1-4666-0095-9.ch001
APA
Donzé, L. & Meier, A. (2012). Applying Fuzzy Logic and Fuzzy Methods to Marketing. In A. Meier & L. Donzé (Eds.), Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (pp. 1-14). IGI Global. https://doi.org/10.4018/978-1-4666-0095-9.ch001
Chicago
Donzé, Laurent, and Andreas Meier. "Applying Fuzzy Logic and Fuzzy Methods to Marketing." In Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, edited by Andreas Meier and Laurent Donzé, 1-14. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0095-9.ch001
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