AI-Driven Service Marketing: Transforming Customer Experience and Operational Efficiency

Abstract

This chapter explores the transformative impact of AI on service marketing, focusing on practical applications, benefits, and probable challenges. It also reviews previous empirical research and industry examples which elaborate upon the processes that improve client engagement, contentment, and loyalty through personalized recommendations and smooth service delivery. Although AI-driven service marketing has the ability to improve operational workflows while cutting expenses and raising output, certain ethical concerns and challenges like data privacy, bias mitigation, strategic oversight, complex problem solving, customer relationship, and creative innovation require human intervention. This meticulous comprehension provides insightful information for academicians, business executives, and brand strategists, regarding the significance of incorporating AI into marketing plans in order to satisfy changing customer demands and facilitate sustained growth of the organization.