The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.

AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence (AI)
Automation
Chatbots
Customer Engagement
Customer Experience
Human Collaboration
Industry 4.0
Industry 5.0
Influencer Marketing
Machine Learning
Operational Efficiency
Service Delivery Systems
Service Marketing
Tourism

Table of Contents

Search this Book:

Reset

Editor/Author Biographies

Vipin Nadda is a competent, conscientious and motivated academic professional driven with well organized team spirit and goal oriented approach. Nadda is currently serving as Lecturer and Programme Manager (Postgraduate-tourism & Hospitality) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD(Tourism Management), Nadda has more than fifteen years of Experience in academics and Industry. Besides this, also published two books and presented papers in various international seminars and Global conferences. Nadda also freelances as ‘Education development consultant’ for University of East London, Glyndwr University,Anglia Ruskin University, Director of studies for PhD with Cardiff Metropolitan University UK, ‘Member of Academic Council’ and Chief Examiner for Confederation of Tourism and Hospitality, London. As an experienced academician, Nadda has been Lecturing a variety of courses ranging from Marketing, HR in ‘Business and Management’ to ‘International Tourism and Hospitality Management’ in the UK as well as overseas.

Pankaj Kumar Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 2 decades of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 15 books with premium publications Like IGI-GLOBAL, Emerald Publications, CRC, Apple Academic Press and many more. He is a reviewer for many international tourism, management, and technology journals. His area of expertise is Travel Technologies, Sustainable Development Goals, Disruptive Technologies, Community Based Tourism, Meaningful Tourism, Hospitality Operations, Events and Festivals, Digital Innovation in Service Sector, etc.

Amrik Singh is working with Lovely Professional University, Punjab, India. He is PhD in Hospitality Management from Kurukshetra University, India. His area of expertise in tourism and hospitality, human resource management, sustainability, waste management, green practices, restaurant and resort management. He has published more than 35 research papers including peer reviewed, ugc indexed and scopus indexed research articles and book chapters. He is associated as editorial board members and reviewers with reputed and scopus indexed journals.

Vipin Singh is a distinguished expert in the field of Tourism and Hospitality Management, known for his in-depth knowledge and extensive experience.r. With over a decade of diversified experience, Dr. Vipin Singh has made significant contributions both in the hotel industry and academia. His expertise spans a wide range of areas, making him a valuable asset in the field. In his illustrious career, Dr. Vipin Singh has had the privilege of working with renowned establishments like Taj Hotel and Domino's Pizza. During his time in the hotel industry, he has successfully managed operations, ensuring the seamless functioning of the establishments under his care. His hands-on approach and leadership skills have proven instrumental in enhancing efficiency and guest satisfaction.

Archiving

All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci^® platform.