Mobile/unwired business is a rapidly emerging new form of enterprise, providing novel ways of reaching customers, integrating supply chains and improving overall business effectiveness. The case studies contained in Unwired Business, a new book by Stuart Barnes and Eusebio Scornavacca, sheds welcome light on this new phenomenon. The book should be carefully studied in by anyone interested in the power and potential of unwired business.
– Sid Huff, Victoria University of Wellington, New Zealand
I found the [content] of the book interesting, useful, stimulating, and enlightening.
– Philip Barker, University of Teesside, United Kingdom