Editor Eleonora Pantano presents students, academics, researchers, and professionals working in a variety of contexts with a collection of academic articles and scholarly essays focused on the various effects that changing markets have on retailer practices in meeting consumer demand through technological integration. The author has organized the fourteen contributions that make up the main body of the text in three sections devoted to store design and atmosphere, consumer and employee behavior, adoption, and acceptance, and innovation management and innovation strategies.
– ProtoView Book Abstracts (formerly Book News, Inc.)