International contributors describe current trends, best practices, and strategies in sports marketing, with material organized in sections on sport events and tourism, corporate social responsibility, consumer behavior, communication and sponsorship, and the sport market. Some specific areas considered include getting brand commitment with Internet and mobile sports marketing, the role of sports marketing in the global marketplace, consumer satisfaction at sporting events, corporate communications and marketing in Spanish professional sports clubs, the marketing of the F1 SingTel Singapore Grand Prix, and the online spectator event experience.
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