Very useful nitty-gritty applications of tourism-relevant research methods that contribute original insights in constructing tourism management theory. Contributes greatly to tourism management theory!
– Professor Arch G. Woodside, Boston College, US
This book, which is both rich in theory and conceptual underpinning, stands out in a crowded field with contributions from an emerging group of talented scholars. Each chapter is driven by a deep sense of curiosity and an analytical and thorough approach which both engages and stimulates the reader. A highly commendable collection of chapters that make a timely contribution to the promotion of hospitality and tourism services.
– Dr. Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, US
This book nicely establishes the link between strategic tools and marketing and advances their cooperation by giving various contemporary themes and cases worldwide. It touches upon a great number of subjects specifically including image, crisis, franchising, wellness and well-being, information technology, terrorism among others. The case studies also offer a broader context varying from businesses and destinations. The book will be of help for researchers, postgraduate students and policymakers to learn more about new practices in the field.
– Professor Metin Kozak, Dokuz Eylul University, Turkey
Crafted to be reflective of current and timely topics influencing and propelling the direction of hospitality and tourism services. The books with its fourteen chapters representing different geographic regions of the world and active researchers in the field also offers topic specific strategic tools, approaches, and methods that have a high degree of transferability to other similar destinations, places, and cases. The book is a great addition to the scholarly tourism literature.
– Professor Muzaffer Uysal, Virginia Polytechnic Institute and State University, US