This book project aims to update the former title "Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage", which achieved a degree of success on allowing different innovation agents to express their knowledge, becoming a methodological display for applied research methods, cases analysis, success factors discussions and experiences about innovation management and innovation culture in organizations. This book project will follow these steps, encompassing new trends such as technological advancements, customers changes, new business models, new materials and its associated application and artificial intelligence and data science.
This way, it can impact the community on bringing new experiences along with fundamentals of theoretical discussions and main innovation subjects affirmation, enabling to potentialize the discussion around innovation culture for organizations.
This book can be adopted as a tutorial in classes of lato and stricto sensu courses (formal graduations and MBAs, for example), technical courses, specific setorial courses and for any practitioners, specially managers, entrepreneurs and investors who want to know more about innovation as an entrepreneurial trend.