This book is a result of the project Capes Print (the Government agency funding in Brazil) called Human Scale: Brain, Cognition, and Behavior. In our part of the project, we developed research considering that One of the main challenges that cognition faces is integrating the knowledge gained with those stemming from areas such as Business Administration and Management Control and Business Finance, as well as using technological resources to map cognitive and behavior patterns and using geo-referencing systems to generate specific thematic maps that will contribute to the characterization of mental health in various regions.
This theme addresses the foregoing challenges with the participation of Business Administration, Management Control and Business Finance applications. The impact of this publication is huge because of its conceptual and applied contributions to the economic and health sectors. The audience is delimited into two large groups: academics and practitioners. Researchers, students, and professors in the business area can access the results of the projects as soon as the book is published applying the results to their studies. For practitioners, the impact of this publication is due to the knowledge and cases discussed and presented in the chapters, in order to support their decision making.