Impacts of Innovation and Cognition in Management

Impacts of Innovation and Cognition in Management

Walter Bataglia, Liliane Cristina Segura
Pages: 420
DOI: 10.4018/979-8-3693-5777-4
ISBN13: 9798369357774|ISBN13 Softcover: 9798369357781|EISBN13: 9798369357798
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Description & Coverage
Description:

In today’s business landscape, the intersections between innovation and cognition play a crucial role in shaping current management practices. As organizations strive to remain competitive, leaders must foster innovative thinking while understanding which cognitive processes drive decision-making and problem-solving. Such management strategies assist business leaders in navigating complex challenges, harnessing creativity, and cultivating an adaptive workplace culture. Exploring how innovation and cognition influence strategic choices is necessary for companies looking to enhance responses to change, making room for sustained growth and success in a constantly shifting business environment.

Impacts of Innovation and Cognition in Management explores the effects of innovative strategies and technologies, as well as cognitive psychology, in management practices for businesses and organizations. The impact on sustainability and organizational development is examined, along with the usefulness of technologies like artificial intelligence, machine learning, and data analytics. This book covers topics such as absorptive capacity, data science, and cognitive psychology, and is a useful resource for business owners, managers, psychologists, economists, data scientists, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Absorptive Capacity
  • Accounting and Finance
  • Artificial Intelligence
  • Cognitive Psychology
  • Data Science
  • Machine Learning
  • Management Science
  • Organizational Development
  • Sociology
  • Strategy
  • Sustainable Development
  • Value Creation
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Editor/Author Biographies
Liliane Segura has a PhD in Finance within the field of Administration from Mackenzie Presbyterian University, Master's degree in Strategy from FEA-USP. Bachelor's degree in Accounting from FEA-USP. Post-doctorate in Administration from the University of Salamanca (Spain), Specialization from CSU - Fresno in Entrepreneurship Business Plan at California State University, Fresno, United States. Certified by IACAFM (International Association of Certified Accountants and Financial Managers) in IFRS. Currently serving as the Coordinator of the Undergraduate Accounting Program at Mackenzie Presbyterian University. Works as a professor and researcher at Mackenzie Presbyterian University in undergraduate, graduate, and doctoral programs (PPG-CFE). Additionally, teaches various MBAs and in-company courses. Actively participates in national and international projects funded by CAPES and international funding agencies. Director partner at Open-book Accounting and Financial Advisory. Consultant and partner at L&L Segura in the financial and accounting area. Possesses extensive experience in the financial and accounting sectors of retail companies. Research interests include Corporate Governance, Corporate Social Responsibility, Corporate Finance, and Corporate Accounting.
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