The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential.

Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age.

This book goes beyond theoretical exploration to be a practical guide that empowers leaders to harness AI's full potential in driving transformative outcomes. By providing a comprehensive understanding of generative AI and its impact on management, Generative AI for Transformational Management equips readers with the knowledge and tools they need to thrive in today's dynamic business environment.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

AI in Decision-Making
Ethical Considerations in AI
Future Trends in AI and Management
Generative AI and Business Strategy
Generative AI and Cybersecurity
Generative AI and Human Collaboration
Generative AI in Fintech
Generative AI in Human Resource Management
Generative AI in Logistics
Generative AI in Marketing
Generative AI in Research
Generative AI in Robotics
Generative AI in SCM
Generative AI in Tourism
Generative AI Tools and Frameworks

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Editor/Author Biographies

Jeganathan Gomathi Sankar is a distinguished educator specializing in marketing, currently serving as a faculty member at the BSSS Institute of Advanced Studies. He holds a Master of Business Administration and a Bachelor of Engineering from Anna University and earned his Ph.D. from Pondicherry University. He focuses on information diffusion, ICT, marketing technology, and data science. Sankar has also completed a Postgraduate Diploma in Statistics and Research Methods and Industrial Psychology. His impactful research contributions have been published in reputable journals indexed in Scopus and ABDC. He has actively participated in numerous national and international conferences, earning best paper awards from prestigious institutions such as IIM and NIT. Sankar's teaching philosophy integrates theoretical insights with practical applications, providing students with a comprehensive understanding of contemporary marketing trends. His proficiency in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python enhances the sophistication of his research endeavors. Known for his engaging teaching style and commitment to academic excellence, he fosters an environment that encourages critical thinking among students. Sankar continues to shape future marketing professionals at the BSSS Institute of Advanced Studies, exemplifying his dedication to advancing knowledge in marketing and technology.

Arokiaraj David is dedicated to fostering academic excellence and leveraging skills to contribute to the development of research-informed teaching activities, an accomplished professional is being sought for a role as an Associate Professor. A wealth of knowledge and expertise is brought to the academic arena through the attainment of a Ph.D. in International Business (Management) from Pondicherry Central University, earned through full-time dedication from 2011 to 2016. The academic journey includes a Master of Business Administration with a specialization in Marketing Management & Human Resources Management from Pondicherry Central University (2008-2010) and a Bachelor of Business Administration in Tourism and Travel Management (2005-2008), both pursued on a full-time basis. Additionally, a Master of Commerce in Finance & Control was pursued at Alagappa University from 2011 to 2013 through part-time engagement, showcasing a commitment to continuous learning. In addition to these educational achievements, a Post Diploma in Computer Application was completed in 2007-08 on a full-time basis, enhancing proficiency in modern technological tools. With a comprehensive academic background, the role of Associate Professor was served at Al Tareeqah Management Studies, Swiss Business School, Ras Al Khaimah, United Arab Emirates. As an aspiring post holder, eagerness to manage and expand income-generating activities, provide academic area leadership, and oversee the design and development of curricula is demonstrated. The goal is to make a significant contribution to the leadership, management, and development of teaching and learning strategies, aligning with academic standards and leading-edge practices. Leveraging experience and knowledge, a commitment to enhancing the quality of education and learning experiences for students while upholding the highest academic standards is maintained.

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