Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Indexed In: SCOPUS
Release Date: August, 2023|Copyright: © 2023 |Pages: 397
DOI: 10.4018/978-1-6684-7242-2
ISBN13: 9781668472422|ISBN10: 1668472422|ISBN13 Softcover: 9781668472439|EISBN13: 9781668472446
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Description & Coverage
Description:

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Models
  • Dark Tourism
  • Electronic Word-of-Mouth
  • Marketing Strategies
  • Niche Tourism
  • Police Stations
  • Rural Tourism
  • Sustainable Development
  • Tourist Satisfaction
  • Urban Cultural Landmarks
  • Visitor Experience
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Editor/Author Biographies
Maria Antónia Rodrigues is a senior lecturer at the Business School of Polytechnic of Porto. She is a Director of BA in Marketing. She has published several papers in Journal of Strategic Marketing, Journal of Services Marketing, Managing Service Quality (the Journal of Service Theory and Practice), European Journal of Applied Business and Management, International Journal of Engineering and Industrial Management, International Journal of Marketing, Communication and New Media, among others. She has published an IGI book. She is a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto. She has business experience in services companies.
Maria Amélia Carvalho is a PhD in Business and Management Studies with specialization in Marketing and Strategy from the Faculty of Economics (FEP), University of Porto, in 2017. In 2012, she completed the Master in Economics and City Management and graduated in Economics, in 2010 Both academic degrees were obtained by the Faculty of Economics (FEP), University of Porto. Invited Adjunct Professor at ISCAP since 2018. Her main research areas are related to brands and consumer behavior. She has specific interests in city branding, customer engagement, customer experience, city marketing and services marketing.
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