This book addresses the issues faced by small business practitioners in setting up and maintaining their web presence and is for those small businesses that have a 'physical' presence (even if it is at home) and are looking to supplement this with a web presence.
– Stephen Burgess, Victoria University, Australia
This book draws lessons from examples of deficiencies and best practices for strategic planning, content design, implementation, promotion, governance, and evaluation of their Web presence. They also present potentially useful new innovations and applications for this audience.
– Book News Inc. (June 2009)