Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Indexed In: SCOPUS
Release Date: November, 2023|Copyright: © 2024 |Pages: 330
DOI: 10.4018/978-1-6684-8984-0
ISBN13: 9781668489840|ISBN10: 1668489848|ISBN13 Softcover: 9781668489857|EISBN13: 9781668489864
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Description & Coverage
Description:

In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to the likelihood of achieving SDGs.

The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies.

Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Communication and DEI
  • Business Communication and SDGs
  • Circular Economy and SDGs
  • Corporate Social Responsibility
  • Digital Marketing and DEI
  • Digital Marketing for NPOs
  • Digital Marketing Strategies and SDGs Goals
  • Diversity Strategies for For-Profit Organizations
  • Feminism
  • Internal Communication and Inclusion
  • LGBTQ+
  • Marginalized Communities
  • Marketing Strategies to Achieve SDGs
  • Social Marketing
  • Storytelling for DEI
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Editor/Author Biographies
Inês Pereira is a Marketing and Brand manager professor at ISCAP, from Polytechnic of Porto, with expertise in branding, social marketing and corporate social responsibility. Inês has edited books, published chapters and papers in journals and international congresses with referee. She has also organized 2 international congresses on social and non profit marketing. She is the director of Business Communication Degree and Post-graduation on Management and direction of Health care institutions.

Paulo Botelho Pires of Porto Business School, received his PhD in Management and has a master’s degree in marketing.

José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His principal research area is customer relationship management through digital marketing.
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