Dynamic Strategies for Entrepreneurial Marketing

Dynamic Strategies for Entrepreneurial Marketing

Muhammad Dharma Tuah Putra Nasution, Ahmad Rafiki
Pages: 300
DOI: 10.4018/979-8-3693-3936-7
ISBN13: 9798369339367|ISBN13 Softcover: 9798369351185|EISBN13: 9798369339374
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Description & Coverage
Description:

"Dynamic Strategies for Entrepreneurial Marketing" is a forward-thinking publication that unfolds a playbook of dynamic strategies tailored for entrepreneurs seeking to propel their ventures to new heights through innovative marketing approaches. This guide explores strategies that leverage the fast-paced nature of the business landscape, offering insights into agile methodologies, cutting-edge digital tactics, and adaptable approaches. From market entry to sustained growth, the publication is a roadmap for entrepreneurs navigating the dynamic world of entrepreneurial marketing.

his publication is positioned to make a substantial impact on the research community by synthesizing contemporary entrepreneurial marketing strategies and showcasing their impact on venture sustainability. Researchers will find value in the detailed analysis of dynamic approaches and their effectiveness in various business contexts. It encourages further exploration into the intersection of entrepreneurship and marketing, with a focus on strategies that can accelerate the growth trajectory of ventures. By contributing to the body of knowledge on dynamic marketing practices, this guide stimulates scholarly discussions and avenues for future research.

This book crafted for a diverse audience including entrepreneurs, marketing professionals, researchers, and business students. Entrepreneurs will discover actionable strategies to enhance the pace and efficiency of their marketing efforts, driving venture growth. Marketing professionals seeking to infuse dynamism into their campaigns will find fresh perspectives and innovative ideas. Researchers will find a valuable resource for studying the impact of dynamic strategies on entrepreneurial success, opening avenues for academic exploration. Business students will benefit from practical insights into the ever-evolving landscape of entrepreneurial marketing, preparing them for the challenges of the fast-paced business environment. Overall, this publication targets those who aspire to navigate the entrepreneurial journey with velocity and strategic agility.

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Editor/Author Biographies
Ahmad Rafiki is an Associate Professor and as the Dean of Faculty of Economics and Business, Universitas Medan Area (UMA). He was with University College of Bahrain in the Department of Business Administration as Assistant Professor and as Research Associate in the Mizan Research Centre, Faculty of Leadership and Management, Universiti Sains lslam Malaysia (USIM). He obtained his BBA degree with a major of Marketing from MARA University of Technology and Masters in Management from International Islamic University of Malaysia. In March 2014, he awarded Doctor of Philosophy from Universiti Sains Islam Malaysia (USIM). He is holding Certified Islamic Marketing Associate (CIMA) from the International Islamic Marketing Association (IIMA). He has published many chapters of books/authored books and articles related to Islamic management, entrepreneurship, SMEs, leadership and halal industry by International publishers such as IBA-MacMillan, IGI Global, Emerald Publishing (Journal of Islamic Marketing, Asian Journal of Accounting Research, Journal of Investment Compliance, PSU Research Review, RAUSP Management Journal, International Journal of Organizational Analysis, Journal of Advance in Management Research, Enterprising Communities: People and Places in the Global Economy), Springer, Routledge etc. He also became the editorial advisory board and reviewer in reputable publishers of Emerald (Journal of Islamic Marketing, International Journal of Islamic and Middle Eastern Finance and Management) and Elsevier. He has presented academic papers in various international seminars/conferences such as in Indonesia, Malaysia, United Kingdom and Turkey. He won as the Outstanding Reviewer of Literati Awards 2020 by Emerald Publishing.
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