Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable.

Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.

As readers engage with the thought-provoking content of this book, they will be inspired to envision a world where international cooperation and diplomacy are reshaped by technology. The final chapters explore the potential for digital diplomacy and multilateral approaches to address global challenges in a decentralized, de-globalized era. By the end of this comprehensive journey, scholars will be equipped with the knowledge and insights needed to not only understand the digital revolution's impact but also actively contribute to shaping its future trajectory. Digital Technologies, Ethics, and Decentralization in the Digital Era is the compass scholars need to thrive in this digital age, offering a compelling roadmap for understanding, adapting to, and influencing the course of this ongoing revolution.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Bias Inclusivity
Blockchain
Data Sovereignty
Decentralization
Decentralized Finance
Deglobalization
Digital Disintermediation
Digital Revolution
Digital Technologies
Fair Digital Access
Global Collaboration
International Cooperation Diplomacy
Privacy Challenges

Reviews & Statements

This chapter "The Digital Transformation: Crafting Customer Engagement Strategies for Success" emphasizes the role of artificial intelligence in aiding customized and personalized marketing strategies. It shares insights on branding and customer management in an AI-driven environment. It assists practitioners in understanding the challenges in crafting customer engagement strategies using Artificial Intelligence and also suggests future directions for researchers.

– Gajalakshmi N S Yadav, Christ (Deemed to be University)

Table of Contents

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Editor/Author Biographies

Balraj Verma serves as an Assistant Professor at the esteemed Chitkara Business School-Doctoral Research Centre, affiliated with Chitkara University in Rajpura, Punjab. Holding a Ph.D. earned from Jaypee University of Information Technology (JUIT), Waknaghat, and a master's degree in Business Administration, he brings to the academic arena more than 16 years of rich experience in both academia and the corporate world. His qualifications extend to successfully passing the National Eligibility Test (NET) for teaching in the field of management, a testament to his dedication to education. He possesses a remarkable teaching portfolio, which includes courses such as Marketing Management, Strategic Management, Business Statistics, and Research Methodology. Furthermore, he is a strong advocate for rigorous research, as reflected in his extensive publication record. His research contributions encompass numerous papers published in SCI, ABDC-listed and Scopus Index journals, as well as authorship and editorial work for books and book chapters, published by renowned major presses. Notably, he is not just an academic but also an active contributor to the academic community. He has played a pivotal role in organizing workshops and conferences, contributing significantly to the academic growth and development of his department and university.

Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 13 years of experience in teaching, research, and administration. Her areas of expertise are marketing, e-commerce, omnichannel, and retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of reputed journal, organizing and conducting international and national-level conferences, faculty development programs, and providing guidance for research projects along the way. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 13 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities across the nation. She has successfully delivered guest sessions at international and national universities

Amit Mittal is a Professor of Management / Dean at Chitkara University, Punjab, India, and Dean, Doctoral Research Centre. He has over 19 years of experience in teaching, research, consulting, and academic administration. His areas of research and consulting expertise are graduate employability, leadership, emerging market studies, business research methods, etc. Eight scholars have been awarded a PhD under his supervision. He has published in reputable journals such as Frontiers in Psychology; Benchmarking; European Business Review; Business: Theory & Practice; International Journal of Quality Research; South Asian Journal of Business Management Cases; International Journal of Human Capital & Information Technology Professionals; International Journal of e-Services & Mobile Applications; International Journal of Business & Globalisation; International Journal of Socio-technology & Knowledge Development, etc. He is also a reviewer for the International Journal of Consumer Studies; International Journal of Quality Research; Frontiers in Psychology; Higher Education, Skills & Work-based Learning; Business: Theory & Practice, etc.

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