In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era.

The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is designed for academicians, industry players, researchers, and postgraduate students. It offers a deep dive into critical topics shaping tourist behavior in the digital age. From the impact of social media and online reviews to the role of data analytics and emerging technologies, each chapter provides valuable insights and practical strategies for navigating the complexities of the modern tourism landscape. This book is helpful for anyone seeking to understand and leverage tourist behavior in the digital era by bridging the gap between theory and practice.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Analysis of Tourist Behavior
Augmented Reality (AR) in Tourism
Crisis Management in the Digital Era
Data Analytics and Insights
Digital Technologies
E-Commerce Trends in Travel
Emerging Technologies in Tourism
Ethical Considerations in Tourist Data
Evolution of Travel in the Digital Age
Impact of the Digital Era on Tourist Behavior
Innovative Marketing for Digital Tourists
Virtual Reality (VR) in Tourism

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Editor/Author Biographies

Azman Norhidayah Deliver lectures, seminars and tutorials in areas allocated by the Head of Department. • Design, prepare and develop courses and teaching materials for synchronous and asynchronous method. • Develop and implement new methods of teaching to reflect changes in industry • Actively involve industrial visit to demonstrate the practical part that can’t be implement in class • Supervise students' research activities, including final year undergraduate projects

Marco Valeri Current Academic Positions: ü Senior Lecturer in “Knowledge Management”, BA (Hons) in Global Management and International Business – NCIUL - London, ü Lecturer in “Organizational Behavior” (Master Degree), Faculty of Economics, Niccolò Cusano University, Rome (Italy), ü Lecturer in “Organizational Behavior” (Doctoral Course title: “Governance and Management for business innovation”), Niccolò Cusano University, Rome, Italy, ü Lecturer in “Knowledge Management” Faculty of Economics, Niccolò Cusano University, Rome (Italy). Previous Academic Position: ü Lecturer in “Business Administration” (Master Degree), Faculty of Economics, Niccolò Cusano University, Rome (Italy), ü Senior Lecturer in “Corporate social responsability”, BA (Hons) in Global Management and International Business – NCIUL - London

Ahmad Albattat is an Associate Professor In Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akpar Medan). He holds a doctoral degree in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM). He worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Sri Lanka, and Jordan. He is an active member of Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

Amrik Singh is working with Lovely Professional University, Punjab, India. He is PhD in Hospitality Management from Kurukshetra University, India. His area of expertise in tourism and hospitality, human resource management, sustainability, waste management, green practices, restaurant and resort management. He has published more than 42 scopus indexed research articles and book chapters. He is associated as editorial board members and reviewers with reputed and scopus indexed journals.

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