E-Commerce in Regional Small to Medium Enterprises

E-Commerce in Regional Small to Medium Enterprises

Robert MacGregor, Lejla Vrazalic
Indexed In: SCOPUS View 1 More Indices
Release Date: June, 2007|Copyright: © 2007 |Pages: 429
DOI: 10.4018/978-1-59904-123-0
ISBN13: 9781599041230|ISBN10: 1599041235|EISBN13: 9781599041254
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Description & Coverage
Description:

Small to medium enterprises (SMEs) and the role of e-commerce in these organizations continue to change, grow and evolve. Researchers and governments have given rise to the number of strategies, to address the challenges these enterprises face daily in competition with large, global businesses.

E-Commerce in Regional Small to Medium Enterprises showcases detailed studies of e-commerce in multiple regional areas, focusing on the role of business size, business sector, market focus, gender of CEO, and education level of the CEO on driving forces for e-commerce adoption. E-Commerce in Regional Small to Medium Enterprises produces new research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate. These issues are of ongoing concern to government departments, specifically in Sweden and Australia, and to SME researchers everywhere.

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Reviews & Statements

MacGregor and Vrazalic present the result of their three-year study of how small and medium-sized enterprises in regional areas are adopting electronic commerce.

– Book News Inc. (2007)

The book produces new research showing that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate.

– APADE (2007)
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Editor/Author Biographies
Robert MacGregor is an associate professor in the School of Information Technology and Computer Science at the University of Wollongong in Australia. He is also the former Head of Discipline in Information Systems. His research expertise lies in the areas of information technology (IT) and electronic commerce (e-commerce) in small to medium enterprises (SMEs). He has authored a number of journal and conference publications examining the use and adoption of IT in SMEs. MacGregor is also the founding editor of the Australasian Journal of Information Systems and was conference chair of the Australian Conference of Information Systems in 1992. In his spare time, he writes music. His most recent work is the symphony “Alba.”
Lejla Vrazalic is an associate professor in information systems at the University of Wollongong in Dubai (UOWD). She is also the chair of the UOWD Research Committee and coordinator of the Program for the Enhancement of Learning and Teaching (PELT). Her research interests are in human computer interaction and e-commerce, and she was awarded the University Medal in 1999 for her research. Vrazalic received the Vice Chancellors Award for Outstanding Contribution to Teaching and Learning (OCTAL) in 2004 and a Carrick Citation for Outstanding Contributions to Student Learning in 2006. She is also the recipient of the 2004 Australian Prime Minister’s Award for Excellence in Business Community Partnerships (NSW) for her work on community portals in Australia.
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