In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy.

Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Adaptive Web browsing
Business Web strategy
Communication portals
Customer Value Management
Distribution channel
Dynamic modelling
E-Business
E-Commerce Adoption
Enterprise ICT
Enterprise Web 2.0
Facilitators of e-commerce adoption
ICT skills supply and demand
Information quality satisfaction
Inhibitors of e-commerce adoption
Internet-enabled mobile handheld devices
IT application
IT investment evaluation
Learning Management Systems
Mobile Internet
Neuro-fuzzy strategy
RFID Technology
Semantic Web-enabled Web engineering
Web mining technologies
Web personalization system
Web services adoption
Web strategy

Reviews & Statements

This book addresses the gap in business web strategy considering positive interaction of external actors as well as skills and competence of internal actors. It aims to present cutting-edge research on the theory, applications and challenges facing the design, development and implementation of the Web Strategy.

– Latif Al-Hakim, University of Southern Queensland, Australia

This collection of research papers on business strategies for Web applications investigates the charge that the Internet creates an additional burden for business management by creating a gap between Web and corporate policies.

– Book News Inc. (February 2009)

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Editor/Author Biographies

Latif Al-Hakim lectures in Management in the Faculty of Business at the University of Southern Queensland, Australia. His experience spans industry, research and development, and academic institutions. Latif was awarded his undergraduate degree in 1968, and went on to receive his Masters (1978) and PhD (1983) from the University of Wales (UK). Dr. Hakim has published extensively in information management and systems modelling. He is the author and editor of seven books, more than ten chapters in books and more than 60 papers in various journals and conference proceedings. He is the Editor-in-Chief of International journal of Information quality and Associate Editor International journal of Networking and Virtual Organisations. Latif has also consulted to a number of major industrial organizations in Australia.

Massimo Memmola is a researcher in the Department of Business Administration, Faculty of Economy, Catholic University of Milan, and a researcher of the Centre for Research and Studies in Healthcare Management (Ce.Ri.S.Ma.S.) and holds the same role at the Association for Managerial and Business Studies (ASAM) in the same University. He teaches courses in planning and control, management accounting, financial analysis, performance measurement, and Internet strategy. He is involved in several research projects in the area of the development of managerial practices in large and small companies and health-care organizations. Is member of the editorial board of the International Journal of Healthcare Delivery Reform Initiatives (JHDRI).He graduated from Catholic University in 1999, and received a PhD in business administration from Catholic University in 2003.

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Editorial Advisory Board

Joseph Barjis, University Of Wisconsin - Stevens Point, USA

Chiara Frigerio, Catholic University, Italy

Luigi Geppert, Catholic University, Italy

Svenja Hagenhoff, University Of Goettingen, Germany

Kevin K. W. Ho, The Hong Kong University Of Science And Technology, Hong Kong

Orla Kirwan, National University Of Ireland, Ireland

Fernando Jose Barbin Laurindo, University Of São Paulo, Brazil

Bernard Ostheimer, University Of Giessen, Germany

Krassie Petrova, Auckland University Of Technology, New Zealand

Mahesh Raisinghani, TWU School Of Management, USA

Javier Soriano, Universidad Politécnica De Madrid, Spain

Maria Alessandra Torsello, University Of Bari, Italy

Jiri Vorisek, University Of Economics, Czech Republic

Vincent C. Yen, Wright State University, Ohio, USA

Silvia Novaes Zilber, UNINOVE, Brazil