In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries.

Applying Qualitative Research Methods to Science and Management serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.

By offering a holistic view of qualitative research, this book equips readers with the tools and knowledge needed to excel in their academic and professional endeavors. From understanding the fundamental principles of qualitative analysis to implementing advanced methodologies, this book is a definitive guide for anyone seeking to master qualitative research in science and management. With its pedagogical approach and practical insights, this book is not just a reference but a companion for researchers and practitioners alike, ushering them into a realm of deeper understanding and impactful research.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Archival Research
Areas of Application
Biographical Narrative Interpretive Method
Case Studies
Coding Qualitative Data
Comparative Analysis
Content Analysis
Critical Theory
Documentary Analysis
Ethical Research
Ethnography
Focus Groups
Formulating a Research Question
Grounded Theorizing
Longitudinal Qualitative Research

Table of Contents

Search this Book:

Reset

Editor/Author Biographies

Aziz Hmioui received his PhD in Industrial Economics and is a Professor at Sidi Mohammed Ben Abdellah University, Fez. His research focuses on tourism, logistics and territorial attractiveness. He is the author of numerous scientific articles. He has participated in numerous international scientific events (Algeria, Brazil, Canada, Egypt, Spain, France, Tunisia and Vietnam). He is a member of several scientific committees of international journals and conferences.

Lhoussaine Alla is a professor in management sciences at the National School of Applied Sciences, researcher at the LAREMEF laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. He is a permanent professor of various marketing management modules at Sidi Mohamed Ben Abdellah University in Fez (Morocco) and in several public and private business graduate schools. He is an accredited professional expert in the fields of Training Engineering, Professional Coaching and Mentoring young entrepreneurs. After a PhD thesis on creating value for the customer and its impact on the overall performance of companies, Prof. Lhoussaine ALLA invested more in scientific research in marketing, through various scientific contributions in the form of participation in international conferences and symposia and scientific publications, in various themes inherent to Marketing (customer value creation, customer behaviour, e-marketing, customer experience, sales performance, Marketing Data Analytics, territorial marketing, territorial attractiveness, territorial economic intelligence, ...), finance (stock market performance, financial analysts, financing package,...), entrepreneurship (entrepreneur profile, startups, entrepreneurial resilience,...), tourism (tourist attractiveness, visitor behaviour, tourism, performance of tourist destinations,...), logistics (SC, SCM, SSCM, Green SCM, logistics performance,...). Prof. Lhoussaine ALLA is also (co)editor of the e-book “Integrating intelligence and sustainability into supply chains. IGI Global. DOI: 10.4018/979-8-3693-0225-5” and Publication Director of the scientific journal “Managerial and Economic Alternatives - AME”, indexed on the IMIST portal, . Prof. Lhoussaine ALLA is also (co)coordinator of many scientific events devoted to marketing research. As much scientific and educational accumulation that the publisher aims to mobilize as potential to bring together researchers and imminent experts to share the fruits of their relevant and innovative research in implementation, supervision, evaluation, Mastery and reinvention of innovative solutions developed through Data Engineering and AI in Marketing. He is now co-editor of two collective works that will be published via IGI Global: 1. Applying Qualitative Research Methods to Science and Management. 2. Utilizing Technology to Manage Territories. Prof Lhoussaine is the coordinator of a team of young researchers, very dynamic and talented, with complementary profiles, creating a friendly space for high-level scientific research.

Archiving

All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci^® platform.