The Impact of Human Resource Management Strategies on the Strategic Success of Cellular Communications Companies in Jordan

Introduction

Companies are not far from changes in the use of information technology tools, which means the need to communicate with all segments of society through social media (Dias et al., 2022).

Human resources (HR) are considered among the most important resources in both industrial and nonindustrial organizations, since they are the main engine for innovation and development. HR are also considered a crucial factor of improving the competitive position of the company to acquire a competitive advantage as they represent the intellectual capital that is responsible for storing and renewing knowledge. Moreover, the company’s efficiency and excellence are measured by its ability to effectively manage its HR. Indeed, innovation and development in HR allows to overcome the problem of limited resources, which could be an obstacle to growth, by optimal and rational exploitation of the available resources (Al-Bdareen & Khasawneh, 2019).

In view of this, the companies’ management has the full burden of managing their HR, from the recruitment to the termination stages. These organizations pay great attention to the recruitment process as a primary stage to acquire qualified employees, followed by the training and development stage to ensure that the workers’ experiences are compatible with the organization’s strategic goals. Afterwards, these companies manage and improve a motivation system to ensure continuity with distinguished people; they also create a work environment that enhances their loyalty and affiliation with the organization. Besides, the companies periodically evaluate HR’s performance to ensure that they are on the right path towards developing and achieving strategic success (Faria & Machado, 2019).

Business organizations’ HR must have the necessary skills to use the latest digital communication tools, and this takes place by a strong management that employs technology to serve customers (Gerhart & Feng, 2021).

In line with the rapid technological and knowledge developments and the increasing competition, each organization strives to achieve its strategic objectives through innovative and optimal investment in its HR. It is noticeable that any organization’s strategic success and effectiveness depend on its HR improving the provision of its services and developing new services that meet the customers’ needs. Thus, there was a need to adopt, innovate, and develop effective strategies for HR management that would employ and train competencies, as well as achieve justice and equality among workers, providing an encouraging work environment and increasing production efficiency (Albatainh, 2016). Therefore, all Jordanian cellular communication companies seek to take care of their HR. These companies must improve their human capital and provide all the appropriate conditions for the comfort of their employees to ensure justice and job stability and motivate them to make more efforts to enhance the company’s position, in order to achieve its success and foster its capacity to compete locally, regionally, and globally. Information and communication technologies are undoubtedly useful for businesses; however, testing new Information and communication technologies is not always cost effective (Khalifa et al., 2021).

In this study, the author aimed to reveal the impact of human resources management strategies (HRMS) (i.e., recruitment, training and development, compensation, and performance evaluation strategies) on the strategic success of cellular communications companies in Jordan. Therefore, the main objectives of this study included:

• 1.

  Introducing the importance of HRMS and strategic success, as important variables in the management of service institutions.

• 2.

  Establishing an administrative culture among the study sample, with the necessity of striving to achieve strategic success as a basic pillar for facing the accelerating environmental challenges.

• 3.

  Devising a realistic model for the study that links its variables in line with the Jordanian context.

• 4.

  Presenting a number of conclusions and recommendations of interest to the telecommunications sector in Jordan.