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The concept of standardization was introduced by Qing Shi Huang, Chinese emperor, to standardize Chinese words system and other measurement system (P. Wang, 2011). Standards are important in standards practitioners in economic aspects (Blind, Jungmittag, & Mangelsdorf, 2011; Crowley et al., 2018; Weissinger, 2014) technical aspects (Blind, Petersen, & Riillo, 2017; Tassey, 2017; Wears, 2015), and policy making (Antikainen, Mickwitz, & Seppaelae, 2013; Schoenefeld & Jordan, 2017); Wiegmann et.al., 2017). In recent years, studies were conducted on standardizations in services (Reichwald, Möslein, Huff, Kölling, & Neyer, 2009; Wakke, Blind, & Ramel, 2016; Zoo, de Vries, & Lee, 2017), marketing(Mudie & Pirrie, 2012; Rao, 2011; Rust & Huang, 2014), Information Technology (Hanseth, Bygstad, Ellingsen, Johannessen, & Larsen, 2012; Ortiz Jr, 2011; Rotsos et al., 2017), hospitality (Lu & Kandampully, 2016; Sandoff, 2005), manufacturing (Koelling, Neyer, & Moeslein, 2010), knowledge intensive based services (Bettiol, Di Maria, & Grandinetti, 2012) and more on basic sciences procedures and processes. The roles of standards have become so important that standards push forward technological and societal changes in large scale (Wiegmann, 2019; Wiegmann, de Vries, & Blind, 2017) as it is thought that multiple solutions to a problem can result inefficiency and ineffectiveness (Featherston, Ho, Brévignon-Dodin, & O'Sullivan, 2016; Geels, 2004). Standardization works well in situation where all actors involved required a generalized solution which coordinate all parties of different backgrounds to work towards producing a satisfactory outcome for all (Farrell & Saloner, 1988; Farrell & Simcoe, 2012; Wiegmann et al., 2017). Despite studies showed positive outcome in engaging standardization (Wakke et al., 2016), getting all parties involved to reach consensus at new technical elements at work and act accordingly requires non-technical part (Featherston et al., 2016; Geels, 2004; Ho & O'Sullivan, 2017; Kenney & Zysman, 2016; Porter & Heppelmann, 2014; S. K. Schmidt, Werle, Susanne, Bijker, & Pinch, 1998).