Examining Voluntary Engagement Barriers in Knowledge Sharing Practices for Supply Chain Innovation

Examining Voluntary Engagement Barriers in Knowledge Sharing Practices for Supply Chain Innovation

Muhammad Fahad Anwar, Wai Peng Wong, Ming-Lang Tseng
Copyright: © 2022 |Pages: 23
DOI: 10.4018/IJKM.291099
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Abstract

Voluntary engagement (VE) creates a sense of coordination and harmonization to share knowledge. The eminence of knowledge sharing (KS) for supply chain (SC) innovation is undeniable to initiate development in products, services, and operations. However, KS process is undergoing challenges in sustaining KS engagement by SC partners. Hence, recent researchers call for the need to address this gap in the literature to assess VE barriers. This paper studies the causal relationship of VE barriers on two MNCs, i.e., Toyota and Suzuki, via the fuzzy DEMATEL approach. The case examination findings indicate culture's alignment as the prime cause of VE and leadership commitment has stronger interdependence. The core problems which need elimination are fear of losing the job, prominence and opportunistic behavior. The study concludes that companies need to instigate the natural attributes of employees’ VE by setting-up earnest guidelines to practice free information and knowledge flow.
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1. Introduction

In a highly competitive business environment, organizations are steadily focusing on knowledge sharing (KS) among supply chain (SC) allies (e.g., employees, suppliers, retailers and customers) aiming to excel SC performance to furnish better yields and greater customer satisfaction. KS serves as the fundamental source for organizations where employees participate in knowledge application and innovation (Seetharaman et al., 2019). Several companies have successfully implemented knowledge management practices like Ford, General Electric and Amazon to cater to the needs of different organizational facets. The inter and intra-organizational KS supports SC partners to boost competitive advantage by sharing experiences, frequent operations and innovation practices to resolve strategic and operational issues (An-Shuen Nir, 2012; Cheng et al., 2008; Wang et al., 2008).

The KS process is dependent on the partner’s cooperation and relationships with each other, which closely links with engagement practices. In a corporate environment, engagement refers to employees' emotional connection with job role in organization. However, an encouraging form of engagement practices is voluntary engagement (VE). VE is promising psychological disposition of a volunteer (e.g. employee, partner) that shows itself in cognitive, mental, physical, social and spiritual contributions that occur through collaborative interactions (Conduit et al., 2019). VE can play a crucial role in KS for SC innovation because it can unite SC partners and staff emotionally with the organization, job role and organizational goals (Osterloh & Frey, 2000). Employees with high VE would show high dedication to the company. Subsequently, VE encourages partners to share insights into different work scenarios, innovation practices (Osterloh & Frey, 2000) and better dynamic methods of KS (Teng & Song, 2011).

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