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The debate about the perceived irrelevance of academic business research dates back to the 1980s when scholars, practitioners, and public officials started criticizing scholars for placing priority on scientific rigor over relevance to industry (Bennis & O'Toole, 2005; Knights, 2008; Van de Ven & Johnson, 2006). The disconnect between academics and practitioners has been deemed “the Great Divide” because the theoretical contributions of researchers are rarely implemented in practice (Rynes, Bartunek, & Daft, 2001). The very value and relevance of academic research has been called into question as a result of the perceived lack of applicability and generalizability of academic knowledge (Benjamin & O'Reilly, 2011). For example, the utilization of academic research on a regular basis by human resource managers is below one percent (Rynes et al., 2001), and information systems professionals are generally unaware of academic research in their field (Pearson, Pearson, & Shim, 2005). As a result, a flurry of papers has been published which reflects on this divide between academia and practice (Jennex, 2001; Rottman, 2008; Simmons et al., 2001; Starkey & Madan, 2001).
There are several factors that justify the importance of the transfer of academic knowledge to practice. First, in the current knowledge-based economy, organizations must utilize recent and relevant knowledge in their decision-making to remain competitive (Parent, Roy, & St-Jaques, 2007). Second, the volume of scientific research of a nation is positively correlated with its overall wealth (King, 2004; Rousseau & Rousseau, 1998). This correlation, however, becomes even stronger when a larger proportion of scientific discoveries reach practitioners. Third, the application of academic research has been shown to increase an organization’s sales and productivity (Fontana, Geuna, & Matt, 2006). Fourth, empirical evidence suggests a positive relationship between the commercialization of academic findings and organizational performance levels (Susanty et al., 2011). In order to ensure the success of an academic discipline, it must have an impact on the state of both theory and practice (Jennex & Olfman, 2005, 2006). Therefore, calls have been made for studies that examine possible transfer methods of evidence-based knowledge to practitioners (Rousseau & McCarthy, 2007).