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The concept of spirituality has been studied by many theorists in the context of workplace processes and outcomes like leadership, performance, motivation, satisfaction and coping with stress (Sharma et al., 2014; Gupta et al., 2014; Petchsawanga & Duchon, 2012; Fairholm, 1998). Past studies evolved the concepts of Ecological theology and Environmental ethics to Spiritual environmentalism (Baker & Morrison, 2008; Greeley, 2001; Kale, 2004) as spirituality, culture and religion motivate environmental orientation among consumers (Sharma & Sharma, 2016; Mohd Suki & Mohd Suki, 2015; Narang, 2013). Also, Schultz & Zelezny, 2003, explained the association between spiritual transcendence of individual and their engagement in pro-environmental behaviour. Moreover, lately researchers are examining the association between spirituality and green purchasing intentions (Rodriguez-Rad & Ramos-Hidalgo, 2018; Arli & Tjiptono, 2017; Sharma & Sharma, 2016; Garfield et al., 2014; Baker & Morrison, 2008). However, the extent to which, or in what way, spirituality influences the environmental consumption has been empirically under-researched (Kale, 2006). It might be because the understanding and universal definition of spirituality is a futile process (Kinjerski & Skrypnek, 2004) and hence, the concept is neglected in the marketing activities and understanding the behaviour of the consumers (Ball et al., 2001). Hence, it is affirmed that influence of spirituality on environmental orientation remains under-research. Nevertheless, spirituality may offer a significant insight into the subjective way of understanding green buying using transcendental experiences of consumers as in many cultures and religions individuals have their inclination towards natural environment. Like Buddhist believes in notions of karmas and sacralised sympathy towards all beings (De Silva, 2001). In the same way Indian spirituality profound divinity in self and others which includes the universe and cosmos (Dwivedi, 2001) and White (1967) discussed the human dominance over nature in Judeo-Christian religious tradition. Certainly understanding of spirituality among different religion varies, yet there is convergent view in term of predisposition towards natural environment. Especially in India there is a tradition to worship nature and still trees are considered to be scared and prayed. Indeed, Smith (1995) emphasised on interconnectedness between Indian spirituality and natural environment. Recognising the role of spiritual thoughts in consumer’s buying intentions, this paper attempts to explore the role and association between spiritual orientation and green buying intentions.