An Analysis for Selecting Best Smartphone Model by AHP-TOPSIS Decision-Making Methodology

1. Introduction

There are almost 2.71 billion smartphone users in the world today (Deyan, 2019), which proves that, every third person worldwide owns a smartphone. Almost, 66% of smartphone users are addicted to their phones and nearly about 10 billion mobile devices are currently in use (Deyan, 2019). With the world’s population at over 7.691 billion, there are around 1.56 billion smartphone sales worldwide which shows that approximately 20% of all people got a new smartphone last year in 2018 (Deyan, 2019). Mobile phone users in India crossed 581 million users in 2014 (Statista, 2015). According to a survey by e-marketer in 2015, India is estimated to have 800 million mobile phone users in 2019 (Statista, 2015) against 1.37 billion population (World Population Review, 2019) and the number of smartphone users in India is expected to double to 859 million by 2022 from 468 million users in 2017, growing at a compound annual growth rate (CAGR) of 12.9% according to an ASSOCHAM-PwC joint study (Capital Market, 2019). Table 1 shows the number of mobile phone users in India from 2013-2019 (Statista, 2015).

Source: (Statista, 2015)