Zöhre Akyol

Zohre Akyol is an Assist. Prof. Dr. in Zonguldak Bülent Ecevit University in Turkey. The researcher graduated from Selcuk University, Faculty of Communication, Department of Public Relations and Publicity. In 2013, researcher completed her master's degree in Selcuk University Social Sciences Institute Advertising and Promotion program and ın 2019 she graduated from Ege University Institute of Social Sciences Advertising program. She is currently working creativity in advertising, persuasion, persuasion technologies, digital advertising, and digital marketing.

Publications

“Is It a Machine Influencing Me?”: An Analysis on Hyper-Realistic AI Influencers
“Is It a Machine Influencing Me?”: An Analysis on Hyper-Realistic AI Influencers
Uğur Bakır, Zöhre Akyol, Selçuk Bazarcı. © 2024. 27 pages.
Influencer marketing has been one of the most widely used applications in the field of marketing in recent years. This chapter examines how hyper-realistic influencers are used...