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About Us

Yamijala Suryanarayana Murthy

Y. Suryanarayana Murthy is a versatile Individual who dons many hats as a Facilitator, Researcher, Author and Mentor. He believes in Innovative teaching pedagogy and student centric learning. His sessions incorporate various practical assignments like taking part in fests, thereby leading to rich contribution by students to sessions. He possesses 11 years in Teaching and 1 year 11 months of rich Industrial Experience from Assam Bengal Carriers limited. He is pursuing Ph.D. from Andhra University in the area of Human Resources. He completed M.B.A (Marketing & HR) from GITAM Institute of Management, GITAM University, Vishakhapatnam. His primary research interests include Human Resources, Marketing and Statistics. He has attended various National and International Workshops, national and international conferences. He has published 50 articles to his credit which includes ABDC-B,C, Scopus, Web of Science, UGC and peer reviewed articles. He has published 6 books, 9 patents and acted as resource person to train individuals on various aspects related to art of research. A tally of 13 citations to the current date is the reflection of my research work to the field of business management.

Publications

AI Chatbots as a Catalyst for Customer Loyalty Investigating Digital Experience Preferences Across Age Groups

This study examines the growing role of AI chatbots in customer loyalty by examining digital experience preferences across age groups. The study examines AI chatbot features like...

Building Trust in Digital Health Marketing Strategies for Successful Integration of Digital Twins

In the evolving landscape of digital health, the integration of digital twins represents a transformative shift towards personalized and predictive healthcare. However, the...