Hershey, Pennsylvania
New York, New YorkBeijing, China

Yamijala Suryanarayana Murthy

Mr. Y Suryanarayana Murthy is a versatile Individual who dons many hats as a Facilitator, Researcher, Author and Mentor. He believes in Innovative teaching pedagogy and student centric learning. His sessions incorporate various practical assignments like taking part in fests, thereby leading to rich contribution by students to sessions. He possesses 11 years in Teaching and 1 year 11 months of rich Industrial Experience from Assam Bengal Carriers limited. He is pursuing Ph.D. from Andhra University in the area of Human Resources. He completed M.B.A (Marketing & HR) from GITAM Institute of Management, GITAM University, Vishakhapatnam. His primary research interests include Human Resources, Marketing and Statistics. He has attended various National and International Workshops, national and international conferences. He has published 50 articles to his credit which includes ABDC-B,C, Scopus, Web of Science, UGC and peer reviewed articles. He has published 6 books, 9 patents and acted as resource person to train individuals on various aspects related to art of research. A tally of 13 citations to the current date is the reflection of my research work to the field of business management.Learner

Publications

Enhancing Remote Workspaces: The Role of Virtual Reality in Shaping the Virtual Work Environment
Enhancing Remote Workspaces: The Role of Virtual Reality in Shaping the Virtual Work Environment
Suryanarayana Murthy Yamijala, Nitu Nimbrain, Rohit Bansal. © 2025. 20 pages.
Virtual reality (VR) is revolutionizing the way we perceive and interact within remote work environments. This chapter delves into the multifaceted role of VR in enhancing...
Mining Minds Sentiment Analysis of Public Perception and Awareness on Climate Change for Environmental Sustainability
Mining Minds Sentiment Analysis of Public Perception and Awareness on Climate Change for Environmental Sustainability
Yamijala Suryanarayana Murthy, Fazla Rabby, Amita Gandhi, Rohit Bansal. © 2025. 26 pages.
Understanding public views and consciousness of climate change is crucial for environmental sustainability amid worsening climatic difficulties. This analysis investigates how...
Adapting HR Practices for a Transhumanist Future: An Empirical Study on Policy and Implementation
Adapting HR Practices for a Transhumanist Future: An Empirical Study on Policy and Implementation
Suryanarayana Murthy Suryanarayana Yamijala, R. S. Ch. Murthy Chodisetty, Chandresh Chakravorty. © 2025. 30 pages.
As transhumanist technologies modify human traits, HRM must adapt to new problems and opportunities. This empirical study examines HR policy-making and transhumanist workplace...
AI-Powered Learning Revolutionizing Smart Education With Personalized Learning Styles
AI-Powered Learning Revolutionizing Smart Education With Personalized Learning Styles
Suryanarayana Murthy Suryanarayana Yamijala, R. S. C. Murthy Chodisetty, Chandresh Chakravorty, K. Pardha Sai. © 2025. 22 pages.
The advent of Artificial Intelligence (AI) has revolutionized the landscape of education by enabling highly personalized learning experiences. This chapter explores the...
Integrating IoB in Smart Education: Innovative Approaches to Behavioral Data Analytics and Pedagogy
Integrating IoB in Smart Education: Innovative Approaches to Behavioral Data Analytics and Pedagogy
Yamijala Suryanarayana Murthy, Kandregula Pardha Sai, Chodisetty R. S. Murthy. © 2025. 34 pages.
The Internet of Behaviour (IoB) provides transformative prospects for smart education by allowing the integration of behavioral data analytics into instructional practices. This...
Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies
Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies
Yamijala Suryanarayana Murthy, Fazla Rabby, Rohit Bansal, Chandresh Chakravorty. © 2025. 32 pages.
In an era where environmental consciousness is paramount, building sustainable brands has become a critical goal for businesses worldwide. This study explores the synergistic...
Transforming Minds AI and Machine Learning Applications in Cognitive Neuroscience
Transforming Minds AI and Machine Learning Applications in Cognitive Neuroscience
Yamijala Suryanarayana Murthy, Rohit Bansal, R. S. Ch. Murthy Chodisetty, Chandresh Chakravorty, K. Pardha Sai. © 2025. 22 pages.
Through their unique capabilities in analysing mental and behavioral data AI and ML transform the field of cognitive neuroscience. MRI and fMRI rely on AI to reliably identify...
Navigating Emotions Mapping Emotional Touchpoints to Enhance Customer Experience in the Digital Era
Navigating Emotions Mapping Emotional Touchpoints to Enhance Customer Experience in the Digital Era
Yamijala Suryanarayana Murthy, Priya Bhatnagar, Zahid Hussain. © 2025. 32 pages.
In today's competitive marketplace, customer experience has emerged as a pivotal differentiator for businesses. Emotionally engaging customer interactions significantly...
AI Chatbots as a Catalyst for Customer Loyalty Investigating Digital Experience Preferences Across Age Groups
AI Chatbots as a Catalyst for Customer Loyalty Investigating Digital Experience Preferences Across Age Groups
Yamijala Suryanarayana Murthy, Ravi Chandra B. S.. © 2024. 18 pages.
This study examines the growing role of AI chatbots in customer loyalty by examining digital experience preferences across age groups. The study examines AI chatbot features like...
Building Trust in Digital Health Marketing Strategies for Successful Integration of Digital Twins
Building Trust in Digital Health Marketing Strategies for Successful Integration of Digital Twins
Yamijala Suryanarayana Murthy, Balijepalli Srinivasa Ravi Chandra, Marusani Govardhan Reddy, Areena Mahek. © 2024. 24 pages.
In the evolving landscape of digital health, the integration of digital twins represents a transformative shift towards personalized and predictive healthcare. However, the...