Virender Kumar Dahiya

Virender Kumar Dahiya is currently working as Assistant Professor (Grade III) in School of Business, Galgotias University. He has total experience of more than 21 years of teaching subjects related to the fields of Business Analytics and Marketing. He successfully completed his Ph.D. (Title- Role of Self-image in Brand Choices: A Study with reference to Cosmetics) from Guru Jambheshwar University of Science & Technology, Hisar, India; completed his MSc Business Analytics and Management Science from University of Southampton, United Kingdom; MBA (Specialization- Marketing) from Guru Jambheshwar University of Science & Technology, Hisar, India; MSc Psychology from University of Madras, Chennai, India. He has published/presented 12 Research papers in various National and International conferences and Journals.

Publications

Integrating Digital Twin Technology and Artificial Intelligence for Tomorrow's Businesses: Strategic Imperatives
Integrating Digital Twin Technology and Artificial Intelligence for Tomorrow's Businesses: Strategic Imperatives
Virender Kumar Dahiya, P. Swathi, K. Baskar, Mohd Akbar. © 2024. 14 pages.
The integration of digital twin (DT) technology and artificial intelligence (AI) stands as a strategic element for businesses in today's era of technological transformation....