Integrating Digital Twin Technology and Artificial Intelligence for Tomorrow's Businesses: Strategic Imperatives

Integrating Digital Twin Technology and Artificial Intelligence for Tomorrow's Businesses: Strategic Imperatives

DOI: 10.4018/979-8-3693-1818-8.ch011
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Abstract

The integration of digital twin (DT) technology and artificial intelligence (AI) stands as a strategic element for businesses in today's era of technological transformation. This chapter explores the strategic imperative of integrating digital twin (DT) and artificial intelligence (AI) for material selection in the food packaging industry. DT, which creates a virtual replica of the physical packaging environment, can be coupled with AI to simulate and analyze material under different conditions. DT can assess the environmental impact of different materials throughout their lifecycle. AI algorithms can then guide the selection process towards materials that are not only functional but also sustainable and recyclable, aligning with the industry's commitment to eco-friendly practices. Industry-specific insights, including manufacturing, healthcare, and smart cities, are explored as future advancements in the context of material selection.
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1. Introduction

Digital twin technology is a virtual replica of a physical object, process, or system that captures their characteristics and behaviors, serving as a digital counterpart. Real-time data is collected from physical counterparts through sensors, simulations, and data analysis, and a digital representation is created and maintained based on this data, closely resembling the behavior of the physical object. This unique feature of digital twins provides a deeper understanding of how the physical object will perform, how its specifications can be improved, and how it reacts for testing before implementing it in the real world.

Digital twin technology finds applications across various industries such as manufacturing, healthcare, transportation, and construction. Several companies offer software and services for businesses interested in digital twin technology. For instance, Microsoft provides the “Azure Digital Twins” platform, enabling businesses to model and simulate real-time environments and obtain insights into the behavior and characteristics of physical systems. Microsoft's services cater to a broad range of industries, including manufacturing, smart cities, and healthcare. On the other hand, Siemens has developed “Digital Twin Operations (DT Ops),” a solution that integrates modeling, simulation, and operations for applications like additive manufacturing and production. Stara utilized Digital Twin Technology to enhance their tractor manufacturing business. Through these technologies, they could forecast optimal conditions for crop planting and seeding for local farmers. This allowed farmers to make precise decisions and respond promptly to crop diseases and storms, effectively safeguarding their crops. Similarly, Kaeser, an air compressor manufacturing company, employed digital twin technology to extend the lifecycle of their devices and monitor their performance. Beyond product quality enhancements, they also successfully revamped their pricing structure. These case studies illustrate how digital twin technology has positively impacted the operations of these companies.

Artificial Intelligence (AI) is the capacity of a machine to learn and make decisions based on provided data and analytics. It has profoundly transformed today's business landscape by introducing simulation and automation. AI has empowered companies to gather vast amounts of data, enabling them to make well-informed business decisions. AI can seamlessly integrate into various business strategies, bringing about increased efficiency, improved service consistency through chatbots, expedited decision-making using customer data, identification of opportunities for new products and services, tracking customer behavior on websites, and providing targeted recommendations to companies to reach the right audience. For example, AMP Robotics has harnessed AI for pattern recognition, allowing it to identify color, texture, shape, material, and logos, thereby enhancing recycling operations. IBM employs IBM Watson Orchestrate to automate tasks and workflows, boosting production. IBM’s “Watson Code Assistant” accelerates the coding process and reduces errors by offering recommendations to developers. Google has developed Bard, an AI content generator, capable of answering a wide range of questions posed by internet users. These examples highlight the applications of AI in various industries.

As previously discussed, digital twin technology serves as a digital representation of a physical object, primarily employed to enhance operational efficiency, monitor performance, and optimize testing processes by incorporating sensors to collect real-time data from the object. When integrated with AI, the role of AI in digital twin technology becomes pivotal. AI excels in making future predictions and surpasses the limitations of real-world sensors, thereby significantly improving the efficiency of digital twin technology. AI can automatically and intelligently determine suitable tests based on the data it receives, predict desired outcomes, and rapidly detect anomalies in the data used in the digital twin system. This integration enhances overall efficiency and performance by enabling the digital twin to adapt and respond dynamically to evolving conditions, ultimately maximizing its utility. Integrating AI with digital twin technology enhances its intelligence, enabling companies to adapt to real-time customer preferences, optimize processes during bottlenecks, and fine-tune operations through prescriptive actions. This fusion of digital twin and AI promises to deliver significant bottom-line impact across various industries, revolutionizing the resolution of long-standing challenges in plant operations with newfound effectiveness.

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