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About Us

Vihas Vijay

Vihas Vijay is a research scholar and is acting as a Teaching cum Research Assistant at VIT Business School, VIT, Vellore. His research interests are marketing, consumer behaviour, sustainable consumption, neuromarketing and advertising. He has participated in various workshops and conferences. Has published research articles in peer-reviewed journals, book chapters and case studies to his credit.

Publications

Mapping AI's Impact on Pharmaceuticals: A Bibliometric Analysis

Mapping AI's Impact on Pharmaceuticals: A Bibliometric Analysis

Vihas Vijay, Sathish A. S.. © 2023. 13 pages.

Drawing from an extensive bibliometric analysis based on articles sourced from Scopus until June 6th, 2023, this chapter delineates the burgeoning landscape of artificial...