Victor Alexandru Briciu

Victor-Alexandru Briciu is Associate Professor at the Department of Social Sciences and Communication. He received his PhD in 2015 in Mass Communication Studies Field of Research, from University of Bucharest, Faculty of Journalism and Communication. His research and teaching interests are oriented towards communication, public relations campaigns and strategies, branding, online branding strategies and his scientific activity produced in the last years was disseminated through several books and book chapters, more than 10 academic journal articles, more than 25 international and national conferences. He’s been involved in projects and grants investigating online place branding strategies and communication through Social Media.

Publications

Exploring the Work-Life Balance Effects of Work From Home in the Corporate Environment in Romania: A Case Study Approach
Exploring the Work-Life Balance Effects of Work From Home in the Corporate Environment in Romania: A Case Study Approach
Victor Alexandru Briciu, Arabela Briciu, Elena Alexandra Floroiu. © 2024. 24 pages.
The evolution of technology has driven organizations to embrace virtual collaboration tools, facilitating real-time communication and global workforce integration. With the rise...
Social Media and Organizational Communication
Social Media and Organizational Communication
Victor-Alexandru Briciu, Arabela Briciu. © 2021. 16 pages.
This chapter will present the online environment as the new channel for social interaction, putting into focus the organizational communication and its development from Web 1.0...
Online Place Branding: Identity Features and Facts
Online Place Branding: Identity Features and Facts
Victor Alexandru Briciu, Arabela Briciu. © 2021. 22 pages.
This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting...
Testing the SmartMunk's Story.ly App for the Analysis of Online Customer Reviews on Face Masks
Testing the SmartMunk's Story.ly App for the Analysis of Online Customer Reviews on Face Masks
Arabela Briciu, Cristian-Laurențiu Roman, Victor-Alexandru Briciu. © 2021. 27 pages.
This chapter aims to present the process of selecting and analyzing a number of reviews using a software solution (an online application) created specifically for text analysis...
A Proposed Solution for Identifying Online Fake Reviews in the Research Process
A Proposed Solution for Identifying Online Fake Reviews in the Research Process
Victor-Alexandru Briciu, Cristian-Laurențiu Roman, Arabela Briciu. © 2021. 18 pages.
This chapter aims to present the issue of manipulation of online reviews, behind which there is always an interest, whether it is about increasing sales, promoting a product...
Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds
Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds
Victor-Alexandru Briciu, Ioana-Alexandra Mircea, Arabela Briciu. © 2020. 17 pages.
The entrepreneurs need to create a good impression in order to act in the business environment. A bad impression affects the communication and implicitly the collaboration that...
Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software
Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software
Victor Alexandru Briciu, Florin Nechita, Robert Demeter, Androniki Kavoura. © 2019. 17 pages.
The article examines a double case study framework for analyzing perceived and projected destinations by using ITC solutions. First, 22,362 photos tagged with “Brasov” were...