Sylwia Kuczamer-Kłopotowska is Doctor of Economics in Management Science, Master of Management at the University of Gdansk. Completed also postgraduate studies in banking, finance and foreign trade. Assistant Professor in Marketing Department at the Faculty of Management at the University of Gdansk. For many years professionally practised marketing of financial services in banking sector. Author of several scientific and industry publications, mainly in the field of new media, modern forms of marketing communications, social media and financial services marketing. Member of Polish Scientific Marketing Association, Polish Communication Association and Pomeranian Scientific Institute. The key areas of scientific interest include in particular: marketing communications, new media, social media, advertising, marketing research and marketing of financial services.