Siti Rahayu Hussin

Siti Rahayu Hussin is working as a senior lecturer in the School of Business and Economics, Universiti Putra Malaysia, Malaysia. She completed her Masters of Business Administration (MBA) from Roosevelt University, Illinois, USA. She completed her Bachelor of Business Administration (BBA) from International Islamic University, Malaysia. Siti Rahayu Hussin has acted as the academic advisor and supervisor of several graduate and post-graduate students. She has served as a reviewer and editorial board member in several international journals. Siti Rahayu Hussin has published several research articles in many international journals and presented the findings of her research at various national and international conferences. Her area of research interest includes marketing, entrepreneurship, and tourism.

Publications

Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality
Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality
Md. Tariqul Islam, Jeetesh Kumar, Siti Rahayu Hussin, Foong Yee Wong. © 2024. 21 pages.
A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and...