Shromona Neogi

Shromona Neogi is an academician in the domain of Organizational Behavior and Human Resource Management.

Publications

Influencer Marketing: Way to a Sustainable Marketing Approach
Sayantan Mukherjee, Ajay Verma, Shromona Neogi. © 2024. 19 pages.
The millennial focus has shifted from mere consumption to sustainable consumption. Responsible and ethical buying is the primary focus. Millennial consumers are highly concerned...
Strategic Integration of Basic Science for Educational Services in Business
Ajay Verma, Sayantan Mukherjee, Shromona Neogi. © 2024. 20 pages.
In the midst of a monumental era characterized by the profound impact of digital transformation across industries, the strategic integration of information and communication...
Adapting to Remote Work: Navigating Sustainability Impacts through Basic Sciences in Indian IT Enterprises
Sayantan Mukherjee, Shromona Neogi, Ajay Verma. © 2024. 21 pages.
The trend towards remote and hybrid work patterns in India's IT companies could have beneficial and bad consequences on the industry's survival. This study aims to...
Adoption of Artificial Intelligence-Enabled Bots in the Healthcare Education Industry: A Cost-Benefit Study
Shromona Neogi, Sayantan Mukherjee, Ajay Verma. © 2024. 21 pages.
A few instances of artificial intelligence (AI) enabled chatbots and robots that are now being utilised by the healthcare industries are chatbots, delivery robots, robot...