Shikha Bhagat

Shikha Bhagat is an Assistant Professor in School of Business and Management, Christ University, Bangalore, India.

Publications

Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement
Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement
Shikha Bhagat, Rashmi Rai, K. Lakshmypriya, Sunita Kumar. © 2024. 23 pages.
The emergence of digitization, automation, and artificial intelligence has transformed service delivery, allowing businesses to increase productivity, tailor client experiences...
The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
Sanjana S. Hothur, Senthilmurugan Paramasivan, Mallika Sankar, Shikha Bhagat, Roshna Thomas. © 2024. 17 pages.
Green marketing decisively helps businesses distinguish themselves from their competition, strengthen their image, and obtain the attention of consumers who increasingly prefer...