Selçuk Bazarcı

Selçuk Bazarcı works as a lecturer at Izmir Bakırçay University. He graduated from Ege University, Faculty of Communication, Department of Public Relations and Promotion in 2010, and completed his master's degree at Ege University Social Sciences Institute, Department of Advertising in 2017. Then received his PhD in 2023 same department. Selçuk Bazarcı has published papers, articles, and book chapters in the fields of digital marketing and digital advertising.

Publications

“Is It a Machine Influencing Me?”: An Analysis on Hyper-Realistic AI Influencers
“Is It a Machine Influencing Me?”: An Analysis on Hyper-Realistic AI Influencers
Uğur Bakır, Zöhre Akyol, Selçuk Bazarcı. © 2024. 27 pages.
Influencer marketing has been one of the most widely used applications in the field of marketing in recent years. This chapter examines how hyper-realistic influencers are used...