Saurabh Sugha

Saurabh Sugha is a Doctoral Scholar at Department of Management, Birla Institute of Technology and Science, Pilani (BITS Pilani). He holds Senior Management Certification from IIM Ahmedabad, master’s in technology from BITS in A.I. and Machine Learning and bachelor’s in biotechnology. Currently he is working as Head Digital Transformation in the Trade Marketing Department at Panasonic. His research interests include Digital Transformation, Data Driven Marketing Insights, Data Modelling, Machine Learning, A.I., Digital Psychology, Clinical Psychology and Organizational Neuroscience.

Publications

Transformative Strategies: Shaping Digital Culture and Employee Attitudes Towards Digital Transformation
Transformative Strategies: Shaping Digital Culture and Employee Attitudes Towards Digital Transformation
Saurabh Sugha, Mohammad Faraz Naim, JiaLal Koundal. © 2024. 22 pages.
The purpose of this chapter is to identify the relationship between digital transformation leadership in shaping digital culture and employee attitude and contrasting strategical...